Keynote for the SME Tech Summit at Sydney Olympic Park, 1 December 2009.

1. Using the Network
for
Business Success
Mark Pesce
FutureSt
mpesce@gmail.com
twitter: mpesce

2. Part One:
My, How Things
Have Changed!

3. Just five years ago...

4. Listen.

6. Burden

7. What are
social networks?

8. 150

10. Implicit made
explicit.

11. Sharing.

12. Every act of sharing
brings us closer
together.

13. Wise up.

16. The rules have
been rewritten.

17. Part Two:
Breaking In

18. Engaged in
conversation.

19. “At LAX waiting for flight to Denver. Best
flight ever on VAustralia premium economy.
Fantastic seat, service and sleep. Hooked.”

20. 7,000

22. “Thank you?”

23. This is the
new market.

26. “I can’t believe how rude
AMEX have been to me;
cut my credit limit 50%
without notice; declined
my card in QLD even
though acct paid”

27. “since AMEX just treated
me like total sh*t I just
posted a chq for the
balance of my account and
will close acct on Monday”

28. “I have both a gold credit
card and gold charge card
with AMEX until Monday
when I plan to close both
for their crap behaviour”

29. 7,000!

30. Quantifiable
damage.

32. Complete idiots.

34. Part Three:
Breaking Out

35. Embrace
the medium.

37. Mutual respect.

38. Do not mix the
professional and the
personal in ways likely
to bring the ABC into
disrepute.

39. Do not undermine
your effectiveness
at work.

40. Do not imply ABC
endorsement of your
personal views.

41. Do not disclose
confidential information
obtained at work.

42. Eyes and ears.

43. Give permission.

44. Nothing like
what you learned.

45. Your own army.

46. Social media is not
about advertising.

48. Let your
passions show.

49. Invite
conversation.

50. It takes time.

51. Thank You!
Mark Pesce
FutureSt
blog.futurestreetconsulting.com
mpesce@gmail.com
twitter: mpesce