In this presentation, Shawn Shadfar will outline techniques and best practices on how to go beyond traditional marketing webinars and create more engaging and effective online presentations with tangible results. He will discuss real world applications, demonstrate technology trends that can create competitive advantage using practical case studies.

1. Beyond Webinars Shawn Shadfar – Chief Executive Officer @sshadfar - LinkedIn ver 1.7 May 2011

2. The Ultimate Interactive Marketing Tool

3. omNovia Technologies Leader in High Quality Web and Video Conferencing Americas, Europe, Australia, Asia Working with omNovia Innovative High Quality Flexible Dedicated Enhancing Visual Communication

4. We Specialize in Solutions for Live Event Webcasting Interactive Remote Training Live Seminars • Professional Speaking Engagements • Executive Corporate Communication Corporate Training, HR, Sales • Certifications • Continuing Education Sales and Marketing Webinars Team Collaboration and 1 on 1 Support Solutions Webinars Aimed at Selling Products and Services • Product launches • Promotional Webinars Document and Application Sharing • Helpdesk • Enterprise Internal Messaging

5. Webinar The term webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web & seminar, to describe a specific type of web conference.

6. Attendee Action Threashold (A2T) Goal: Attendee to Take an Action Attendee Action Threshold (A2T) Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. Source: Wikipedia Failure Success Content C Look and Feel L&F Interactivity I Social Proof SF

7. Attendee Action Threashold (A2T) Goal: Attendee to Take an Action Attendee Action Threshold (A2T) Failure Success Content C Look and Feel L&F Interactivity I Social Proof SF Urgency U

8. Raise Hands Every 7 Minutes Capturing and Maintaining Attention Is Hard Competing with Noise, Food, Email Ask Questions Pop up Polls Show Twitter Feeds – Ask People to Tweet live Add Emotions Encourage Chatting Between Attendees Interactive, Interactive, Interactive

9. More Reliable Lower Cost Better Quality Magic of Video

10. 97.5 % Increased Sales by Adding Live Video Live Video Impact on Sales 37.5 % Had a Challenge Finding Right Presenter Survey of 40 omNovia Customers Q3 2009 – Q4 2010 42.5 % Increased Their Webinar Attendance 77.5 % Built More Solid Relationship With New Customers

11. Difference with Webinars: Presenter(s) Not In Front of a Computer Live Event Webcasting

12. Evolution in Events

13. Email Marketing Social Media Referrals Word of Mouth Promoting Events

14. A Good Webinar Requires Preparation You Produce A Webinar How To Replay A Webinar As If It Was Live ? Replay Types On-Demand Group Replay Automated Repurposing (Recycling) Webinars

15. StageToWeb Webcasting Any camera(s), microphone(s)… Optional control board No other hardware or software needed Standard Internet connection Up to 5000 viewers Internet Live Event Webcast with HD Quality in a fully interactive environment

16. Email: sshadfar@omnovia.com Twitter: @sshadfar LinkedIn Website: www.omnovia.com Contact Me 