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CREATING BRAND EQUITY DAVID AAKER
CREATING BRAND EQUITY  ,[object Object],[object Object],[object Object],[object Object]
The scope of branding ,[object Object],[object Object],[object Object],[object Object]
Defining brand equity ,[object Object],[object Object],[object Object]
A. Customer-based brand equity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand equity as a bridge ,[object Object],[object Object],[object Object]
Brand equity models ,[object Object]
A. Aaker’s model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND IDENTITY ,[object Object]
BRAND IDENTITY( contd.) ,[object Object]
BRAND IDENTITY (contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A McDonald’s  Brand Identity ,[object Object],[object Object],[object Object]
McDonald’s Core Identity ,[object Object],[object Object],[object Object],[object Object],[object Object]
McDonald’s Extended Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
McDonald’s Value Proposition ,[object Object],[object Object],[object Object]

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