1. Adding Innovation, New technologies and Advertising into the LBS Ecosystem Pia Vuohelainen

2. NAVTEQ AppWarehouse- Innovation- ReadytogoCommercial A New Source for Revenues – LocationBasedAdvertising New Technologies toBuildVisual Products

3. NAVTEQ Network for Developers™ (NN4D) Location-based Solution Development Business Development & Partnering Marketing Sample Map Data & Content NN4D Partner Zones Global LBS Challenge® New launch Pedestrian Content New launch Rich Content Visual Content

4. The NAVTEQ App Warehouse

5. Live demo of the App Warehouse

6. NAVTEQ AppWarehouse- Innovation- ReadytogoCommercial A New Source for Revenues – LocationBasedAdvertising New Technologies toBuild Visual Products

7. 7 How does location improve mobile ads?

9. 25-34 and 35-44 age ranges showed most willingnessQ: What location-based advertising most appeals to you while on the go? Source: JiWire, Q2 2010

11. Real time and dynamic connectivity

12. Search, display and video based formats

13. Unique opportunity to achieve lifetime value

14. Mainly one way frequency use

15. Search/ POI logo based interface

16. Updates made via new DVD release

17. Unique opportunity to achieve lifetime value

18. Mainly one way frequency use

19. Search/ POI logo based interface

20. Updates made via USB connectivity

21. Geo targeting applied to existing and new ad formats using GPS

22. Devices, sites and applications all offering real time and dynamic connectivity

24. The ad experience and level of interactivity varies by device vertical

26. Most POI’s can be navigated to directly by clicking on the listing.

27. Results served by proximity of device

28. Usually requirement is list of store addresses (inc. lat/ long)

29. Discovered in key content sections within mobile applications

30. Adverts are fully interactive and offer several methods for engagement

31. Results often served by proximity of device and relevance for user

32. Usually requirement is list of store addresses (inc. lat/ long), plus associated mobile creative

33. Discovery from main menu or search categories, or directly on map

34. Most POI’s can be navigated to directly by clicking on the listing

35. Results served by proximity of device

36. Usually requirement is list of store addresses (inc. lat/ long) plus a suitable brand logo

37. Often discovered as part of LBA post click experience

38. Various formats possible including SMS, PayPoint and unique barcodes

39. Additional developments will provide a localised offers wallet for users

41. Certain devices are able to offer all units (e.g. mobile phones)

43. The advertiser selects a radius range for ads to be displayed

44. Users engage with ads and select an suitable interaction from a series of options

45. Campaign set-up is focused around one or multiple physical business locations

46. The advertiser selects a radius range for ads to be displayed

47. Users engage with ads and select an suitable interaction from a series of options

48. LBA is not only relevant for businesses with physical retail locations

49. Zonal targeting, coupled with knowledge of retail distribution = powerful targeting for consumer goods companies

50. Media wastage is reduced dramatically in both scenarios

52. Click to walkTurn by Turn navigation to your location

54. 39% Map engagement from campaign page

55. Average 7% CTR

56. 39% Map engagement from campaign pageMore info @: http://www.navteqmedia.com/about-us/case-study/

58. 39% Map engagement from campaign page

59. 2% CTR

60. 19% Map engagement from campaign page

62. NAVTEQ True Video