Introducción al Android Day celebrado en madrid el 06/06/2014

1. Why Intel in Tablets
Jaime Sanz
Telefonica Account Team

2. Intel Confidential
Experience Vision- We Have Invested in Key Mobile Tech
2
Process
Technology
Power
Management
Imaging/
Camera
Software
& Services
Security
Connectivity
WWAN
WiFi
Graphics
Intel® XMM
Comms
Technologies
User
Experience
64-Bit

3. Intel Confidential
Intel Brand Drives Purchase Preference for Tablets
Intel Co-Branding Has Positive Influence on Business and Brand of OEMs
‡ Interbrand 2013, † Insights and market Research Tablet Brand Value Deck Aug 2013, Intel Confidential information; present in its entirety; not intended for use with
end-userconsumers or retail (e.g., as collateral, tear sheets, merchandising, etc. It should not be posted on a public website or used in marketing materials of any sort.
81%
Improvement in
Tablet Product Opinion 15%
Willingness to Pay
10% Price Premium
Top 10
Strongest Global Brand‡ 9%
Lift in Purchase Intent

4. Intel Confidential
Intel Brings Exciting Experiences to Your Consumers
Immerses me into real
and imaginary worlds
3D Capture & Share
Gaming & Learning
Collaboration
New User Interface
Know Me Free Me Immerse MeExpress Me
Express my personal
side to the world
Digital Storytelling
Social Broadcasting
Free me from the burdens
and annoyances of
computing
No Wires
No Passwords
My device (BYOD)
Knows where I am, what
I like, and what should
be secure
Voice Assistance
Contextual Assistance
Health & Wellness
Data Bank

5. Intel Confidential
Intel Architecture
Advantages
64-Bit
Architecture
Better compute
performance
and power efficiency with
64-bit architecture
Optimized HW components
and SW capabilities with
partners
Shorter time required to
run intensive functions
Break 4GB memory barrier
Performanc
e and
Energy
Efficiency
World’s first SoC to 14nm
Dynamic power with great
performance and power for
every application
Delivers high performance
to finish tasks faster
Fine-grained power states
with better power
management
Advanced memory

6. Intel Confidential
Intel = Performance
6
Consumers Care
About Performance
Intel = Performance in
Consumers’ Minds Worldwide
Intel Inside will Help Drive Purchase
Consideration with Your Customers

7. More is not always better…
7

8. Just like cars don’t go
faster with 4 spare tires…
…popular Android* apps do not get
better performance from extra cores
*Othernamesandbrandsmaybeclaimedasthepropertyofothers
But more cores mean more performance… right?

9. CPU Utilization
8 core CPUs are underutilized by popular Android* apps

10. Intel Confidential
Fewer Cores, Better Performance
Intel Bay Trail Entry Vs. Competitor Octa Core Platform
3D PC Games
1.3x
Up to
Better*
*Measured by GLBenchmark 2.5.1
Egypt HD Off screen comparing
Coolpad 9976A (MT6592/8T8C)
Create and
Edit Content
>2.5x
Up to
Faster*
*Measured using MobileXPRT
comparing Coolpad 9976A
(MT6592/8T8C)
Applications
>2x
Up to
Faster*
*Measured using WebXPRT
comparing Coolpad 9976A
(MT6592/8T8C)
Source: Intel Corporation
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems,
components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated
purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

11. Intel Confidential
Tablet Experience Better with Intel Inside®
Light Media Editing
1,00 1,14 1,28
1,70
0,65 0,84 1,00
2,49
Windows*
Relative Performance (Higher is better)
TouchXPRT 2013
Android*
Relative Performance (Higher is better)
MobileXPRT 2013
Intel® Atom™
Clover Trail+
Lenovo* K900
Intel® Atom™
Processor Z3770
Bay Trail FFRD
Qualcomm*
Sanapdragon* 800
Sony* Xperia* Z Ultra
NVIDIA*
Tegra* 4
Toshiba* Excite Pro
Intel® Atom™
Clover Trail
Acer* Iconia W510
Intel® Atom™
Processor Z3770
Bay Trail FFRD
Qualcomm*
Sanapdragon* S4
Dell* XPS 10
NVIDIA*
Tegra* 3
Microsoft* Surface* RT
Intel is a sponsor and member of the BenchmarkXPRT Development Community, and was the major developer of the XPRT family of benchmarks. Principled Technologies is the publisher of the XPRT family of benchmarks. You should consult other information
and performance tests to assist you in fully evaluating your contemplated purchases. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and
MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully
evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance. See backup for Configurations

12. Intel Confidential
Amazing SoC Roadmap with Innovations for Years to
Come
Bay Trail Merrifield
• Longer battery life
• Integrated sensor hub
• Quad Core
• Atom Silvermont
• First Atom 22nm
• Intel® HD Graphics
Performance
& Mainstream
Bay Trail
Entry
•Low-cost BOM options
to meet entry-level SPP
Value
& Entry
Cherry Trail
• Next-gen Atom Airmont
• First Atom14nm
• Next-gen graphics
• Quad Core
• Battery Life & Graphics
improvements
• Enhanced security
SoFIA 3G
• Integrated global 3G,
HSPA+, connectivity
with Intel® Atom™
• External Foundry
Moorefield
Bay Trail
Entry Upgrade
•Speed-bump, drop-in
upgrade to Bay Trail
Entry
Note: Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families: Go to: Learn About Intel® Processor Numbers

13. 5 Quick Tips
Devices with Intel® processors, known for their reliability and trusted for decades, ensure
that you have an amazing experience with them.
With Intel® Atom™ processors, get even more from your Android-based tablet – speedy
web browsing, responsive apps, effortless multi-tasking, etc.
Intel® Atom™ processors deliver responsive performance in a lightweight design.
Amazing battery life ~ -enabled by low-power Intel® Atom™ processors.
Get the most from advanced tablet features like high-res camera, high-def video,
phone/3G capability, advanced GPS, +3G, security, etc.

14. Intel Confidential