The background document which led to the brochures on www.mountaintrip.eu/articles/euromarc.html

1. mountain.TRIP
mountain sustainability: Transforming Research Into Practice
PRACTITIONERS’ CONSULTATION WORKSHOP, 9 NOVEMBER 2010
Summary of the working group sessions on:
Quality mountain food products in Romania
2009‐2011 | FP7 | Coordination and Support Action
Knowledge Transfer and uptake of EU research results

2. Presentation of results
1.General feedback on information strategy
•Content of the EuroMARC project is relevant and highly needed
in Romania (no time and resources for local initiatives in this
respect)
•Information products have to be adapted for the specified target
groups: (1). supply and marketing chain (2). policy makers (see
specific slides)
• the communication goals of the information products address
existing issues and are relevant for Romanian stakeholders
•The proposed formats are useful but have to be complemented
by direct contacts in order to increase awareness and interest

3. 1. General feedback on information strategy (continued)
• Proposed dissemination channels are useful and further
channels were suggested (eg. Viata Satului TV programme,
direct contact with central policy makers in Bucharest, web‐
platform for marketing chain)
• Target group: the main target group should be the supply chain
but there is a need to involve policy makers as controllers of
money and regulations; it was recognised that intermediaries
(see slide 4) should be used to facilitate access to and buy‐in
from the supply chain participants

4. Revised mountain.TRIP products for supply chain
and policy makers
(1)A set of information brochures for the supply and
marketing chain, to be provided to participants after a
face‐to‐face meeting or training event; workshop for
intermediaries in Romania (2011)
(2)Briefing for policymakers: one information brochure
targeted at policy‐makers at national level to act as a
backup support for the regional level

5. (1) Information products for marketing and
supply chain
• Challenges in Romania:
• farmers are not aware of existing funding
• hygene regulations are a challenge and constraint for the
marketing chain
• state advisory services are often very weak so that NGO’s
play an important role in advisory and marketing processes
• Opportunities:
• Involvement of SLOW FOOD, NGO’s, ADEPT foundation,
Traditional Food Agency (Brasov)
• Continuous support through LEADER action groups or other
local initiatives

6. • Improvements to the suggested information product for
the supply and marketing chain:
• Format: Information presented in a set of short brochures
(bite‐size chunks) focussed on production stage, processing
stage, marketing
• Content: value of best practice examples (other practitioners’
experiences), added value of live‐presentations (e.g. hard
cheese)
• Channels: YouTube videos can be useful in marketing quality
food products and tourism
• Brochures should be backed up with further online
information. Potential future developments: a marketing
website for producers

7. (2) Information products for policy makers
• Challenges in Romania:
• Romanian system is still very hierarchical and support from
the national (and to some extent regional) level is required
• Opportunities:
• Involvement of policy makers as controllers of funding and
regulations
• Provision of information and guidelines

8. • Improvements to the suggested information product for
the policy makers:
• Format: Information presented in a single brochure and baked
up by on‐line information
• Content: the brochure will present the policy‐guidelines from
the EuroMARC project but will also reffer to specifc parts of EC
policy documents for further references and extra support as a
long term solution.
• Channels: distributed through direct contacts in Bucharest and
on the mountain.TRIP portal, advertised in Newsletters

9. Suggestions for the mountain.TRIP workshop
2011 – Romania

10. Presentation of results
Thank you for your active participation, feedback and
involvement!
Martin Price and Catalina Munteanu
Centre for Mountain Studies
Perth College UHI
Scotland
catalina.munteanu@perth.uhi.ac.uk