This white paper discusses the various risks that organizations face from unmanaged use of social media. It also offers advice on how organizations can mitigate these risks while at the same time realizing the competitive advantages that the use of social media can offer. Finally, it offers a brief overview of the five sponsors of this document – Actiance, Erado, GWAVA, Smarsh and Socialtext – and their relevant offerings.
Advantages of Hiring UIUX Design Service Providers for Your Business
Why All Organizations Need to Manage and Archive Social Media
1. WHITE PAPER
Why All Organizations Need to
Manage and Archive Social Media
ON An Osterman Research White Paper
Published April 2012
sponsored by
sponsored by
sponsored by
sponsored by
sponsored by
SPON
sponsored by
sponsored by
Osterman Research, Inc.
P.O. Box 1058 • Black Diamond, Washington • 98010-1058 • USA
Tel: +1 253 630 5839 • Fax: +1 253 458 0934 • info@ostermanresearch.com
www.ostermanresearch.com • twitter.com/mosterman