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Social media marketing- Women Online

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Women Online
Women Online

This is a conversation from the Massachusetts Conference for Women Dec. 8, 2011

TecnologiaNegócios
1 de 32
Social Media Will Not Make You Smarter, Richer or Thinner The Massachusetts Conference for Women Morra Aarons-Mele
c. Jonathan Borofsky http://www.joniweyl.com/v2/JB08-5318.htm
Adapted from KPCB Internet Trends 2011
Adapted from KPCB Internet Trends 2011
Adapted from KPCB Internet Trends 2011
Adapted from KPCB Internet Trends 2011
Types of Social Media
 
What You're Up Against ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is not the Silver Bullet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Courtesy Nicco Mele
Names (leads, email addresses) Awareness (consumer, trade, elites)
Courtesy Nicco Mele
Courtesy Nicco Mele
 
Baseline: Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Your Channels for Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source: Quantcast; http://www.slideshare.net/FredSolop/social-media-and-politics-may-20-2009
 
 
Start to Make Friends Identify Your Landscape ,[object Object],[object Object],[object Object],[object Object]
Use Twitter to connect directly with influencers
Use Facebook to connect professionally via pages
Use Linked-In to connect with colleagues via groups
[object Object],[object Object],[object Object],[object Object]
 
The Power of Women & Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
BlogHer Poll: Blog Snapshot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ I want free stuff!!”
“ I have bills to pay!!”
NOW, GO DO IT
Don’t rely on the intern ,[object Object],[object Object],[object Object],Courtesy Edelman

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Social media marketing- Women Online

Notas do Editor

  1. 81% of users of global internet properties are outside the USA!
  2. Social networks Google+ Facebook – if Facebook were a country, it would be the 3 rd most populated Bebo – appealed to audiences outside of the America, purchased by AOL in March 2008 Orkut – social network that was owned by Google, most visited sites in India and Brazil Hi5 – social network with focus on social gaming MySpace – dropped down from being one of the top social networking sites, purchased by News Corp. in 2006 Micro-blogging Twitter Tumblr – active community, also allows app development Posterous Plurk – Similar to Twitter, used quite a bit in Asia (Taiwan) Location-based Foursquare Gowalla Instagram Brightkite
  3. Just pick 3
  4. Elite position based on expertise, passion, frequency of communication Influencers can’t be bought, and start off neutral – which is why their potential is so great Influencers are not equal – they can be assessed, ranked and prioritized Research Advertising Web Development Public Affairs Technology Investor Relations Brand management Crisis Management
  5. Have message, will travel through the wilds of social media
  6. Why do I have a picture of Sarah Palin. BRAND