A social media marketing strategy designed to generate public awareness.

1. 1
Social Media Marketing Strategy
To Build Public Awareness

2. 2
Personas – B2C
Name Joe Smith Alyssa Shortall
Personal
- Age
18
- Gender
Male
- Education
High School
45
Female
Bachelors Degree/now Mature
Student
Family
- Spouse
- Children
- Relatives
Single
None
Mother and Father
Divorced
3 children
Common-law
Work
- Job
- Income
- Why
Grocery store clerk
$11/hr
Saving up for college tuition
Bank Teller/
$20/hr
Received multiple raises after
working for company for 10 years
Live
- Where
- How long
- Why there
Calgary, AB
3 years
Moved because parent got
better job
Chilliwack, BC
10 years
Taking care of elderly mom’s health

3. 3
Adult Tutoring Services Social Media Strategy
Morgan’s
Tutoring
Services
Ecommerce
Page
Includes
FB Ads
E-newsletters
and other
electronic
announcements
While
increasing
SEO
(e.g. Google
Analytics)