The document provides tips for using Twitter effectively to increase visibility and influence. It recommends treating Twitter as a place for genuine conversations with your target audience rather than just self-promotion. The tips include only following accounts relevant to your goals, using lists to organize contacts by interest, exploring Twitter chats, and participating purposefully while constantly learning more about the platform. The document promotes hiring the author as a digital PR consultant to help users optimize their Twitter strategy.

1. TWITTER:
Transforming Blah, Blah, Blah
into Visibility & Influence
Carrie Morgan
Digital PR Consultant
Rock The Status Quo
We Make Brands More Visible & Vibrant Online

2. Imagine
the most brilliant,
influential minds
in your industry
intimately
chatting …
…

3. … and
easily
separating
garbage
from gold.

4. Rethink Twitter.
It’s more than you think…
It’s NOT a promo
broadcast tool,
or a boring feed
of Facebook posts.

5. Stop “marketing”
and be a person,
not a brand.
Find your target
audience.
Make it all
about THEM.
Not you.
YOU’LL BECOME
AN INFLUENCE
MAGNET.

6. A few tools...
1. Create a goal and strategy, then ONLY FOLLOW THOSE who fit.
Unfollow everyone else.
No automatic follow-backs!
That creates an avalanche of garbage.

8. A few tools...
2. Use Twitter lists to segment by interests, topic, media/journalists, etc.

10. A few tools...
1. Explore Twitter chats – monitoring, participating, even launching your
own. My favorite: tweetchat.com

12. Like Facebook or LinkedIn…
Participate with purpose.
Find tools that make it easier.
Constantly learn more.
My blog: rockthestatusquo.com

13. That’s it.
Want more help? Hire me.
I’ll help you rock the status quo.
See my great attendee specials!
@morgancarrie
morgan@rockthestatusquo.com
http://rockthestatusquo.com
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