17. 78% of the German population are
irritated by advertising, only 24% are still
really watching advertising.
(Source: GfK Marktforschung)
18. 82% of TV advertising in Germany is
generating a negative ROI.
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
19. 12-13% of the viewers can remember
a TV-Spot.
(Source: Deutsche Bank Studie, GfK Studie, Nielsen Media Research Studie, Mediaedge)
20. 76% of consumers do not believe companies
are telling the truth in their advertising.
(Source: GfK Marktforschung)
21. 65% of all people feel „continuously
bombarded“ by advertising.
(Source: Yankelovich Monitor 2004)
22. 54% of the consumer in the US avoid
products & services who „shower“ them
with advertising.
(Source: Yankelovich Monitor 2004)
32. 1965: 80% of 18-49 year olds could be
reached with only 3 TV-Spots.
2002: 117 Pime-Time Spots
to reach the same result.
(Source: Jim Stengel, Global Marketing Officer,P&G)
38. „We´re not in the business of keeping
the media companies alive.
We´re in the business of connecting
with consumers.“
Trevor Edwards, Global Brand & Category Management, Nike
New York Times 2007
39. 767 Mio.U$ less marketingbudget
by the Top 25 Companys in the US in 2007.
(Sources: New York Times, AdAge, Brand Eins, Die Zeit, Wall Street Journal)
40. P&G reduced its marketingbudget by 25%.
(Sources: New York Times, AdAge, Brand Eins, Die Zeit, Wall Street Journal)
41. Telekom reduced its marketingbudget by 53%.
(Sources: New York Times, AdAge, Brand Eins, Die Zeit, Wall Street Journal)
77. „We think the future of advertising is
great products that have marketing
embedded in them.“
Jeff Hicks, CEO, Crispin Porter + Bogusky
October 2006
93. „The agency´s job is to create
content so valuable and usefull
that consumers wouldn´t want
to live without it.“
Jeff Hicks, CEO, Crispin Porter + Bogusky
October 2006
122. “When you create a utility, you're
creating something that gives people
time back. It becomes less about
information as pollution and more
about information to help people get
through life.”
Nick Law, CEO, R/GA North America
March 2008
140. “With the organizational tools
Barack’s campaign is giving us,
we, the people, can change history.”
Valli Frausto, a 50-year-old mother of two from Columbus
161. CREDITS
Scholz & Friends Strategy Group Paul Isakson
http://www.slideshare.net/SFStrategy/brands-and-communication-in- http://www.slideshare.net/paulisakson/whats-next-in-marketing-
the-era-of-media-democracy advertising-318143/
Neil Perkin Marta Kagan
http://www.slideshare.net/neilperkin/whats-next-in-media http://www.slideshare.net/mzkagan/what-the-fk-social-media
