The document discusses how to recruit a social media manager. It recommends looking for candidates who are passionate about the company and social media, have experience with online communication and social media, and are creative and flexible. It also suggests building a talent community on social media platforms, activating your network to spread job opportunities, and tracking recruitment results from social media efforts.

1. How to recruit a
Social Media
Manager?
Monty C. M. Metzger, CEO & Founder,
RECOMY AG - www.RECOMY.com
Twitter ID: @montymetzger
Social Media Economy Days
München, 21. November 2011
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2. Meet Monty
Monty C. M. Mtzger Page © 2011 monty.de

3. Entrepreneur at heart
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4. Grew up with Tech
Monty C.M. Metzger Page 4 © 2010 monty.de

5. Trend Scout &
Futurist
Monty C.M. Metzger Page 5 © 2010 monty.de

6. Looking for the
next hot trend
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7. Innovation
Social Media
www.aheadoftime.de
Monty C. M. Mtzger Page © 2011 monty.de

8. Innovation:
Mobile Media
Monty C. M. Mtzger Page © 2011 monty.de

9. Social Recruiting
RECOMY.com
Monty C.M. Metzger Page 9 © 2010 monty.de

10. Qualities of a
Social Media Manager
Monty C. M. Mtzger Page © 2011 monty.de

11. 1. Passionate:
- about your company & product
- about Social Media & Tech
Monty C. M. Mtzger Page © 2011 monty.de

12. 2. Experience:
- in online communication
- in writing
- in social media usage
- in modern technology
(early adopter)
Monty C. M. Mtzger Page © 2011 monty.de

13. 3. Creative & Flexible:
mesh private & business life
thinks like a journalist
cares about details
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14. Where to look for?
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15. Social Media
Landscape.
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16. One Third
Number of women between 18 and 34 years,
checking their facebook status before
going in the bathroom in the morning.
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17. 500 Billion.
Minutens spend on facebook per day
Up from last year 150 billion minutes per day.
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18. Monty C. M. Mtzger Page © 2011 monty.de

19. The development within the media
landscape leads to an elementary change.
The traditional methods lose impact.
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20. Only 18%
of traditional
TV-Advertising
generate positive
Return of Investment
(ROI).
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21. Everyone is being confronted with over
3000 advertising messages
daily.
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22. Only 14% of consumers
trust advertising.
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23. But 78% of consumers
trust recommendations
by other consumers.
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24. People
change,
connect,
& network!
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25. Homo Connectus
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26. People are spending most
of their time on social media.
Be there where the talent is!
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

27. RECOMY - the one-stop career
and recruiting platform for the social web.
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

28. 3. Tips for
Social Recruiting
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

29. Build & Grow your
Talent Community
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

30. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

31. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

32. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

33. Build your Talent Community
FB Career Fan Pages in Germany
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

34. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

35. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

36. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

37. Activate your Network
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

38. Activate your Network
Spread your Jobs
We are hiring!
Job Opportunity
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

39. Sorry,
parts of the presentation
about RECOMY.com
are still confidential :-)
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40. Track your Results
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

41. Track your Results
UPS Social Recruiting
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

42. Track your Results
UPS Social Recruiting
Last year UPS won its seat among the TOP 50 recruiters on Twitter and different
awards in the recruitment industry for its innovative approach to recruiting.
The cost of hire went from 600/700 USD to 60/70 USD per hire.
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

43. Sorry,
parts of the presentation
about RECOMY.com
are still confidential :-)
Ahead of Time Page © 2011 Ahead of Time GmbH

44. 1. Build your Talent Community
2. Activate your Network
3. Track your Results
RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

45. „there's a difference
between knowing the path
and walking the path“
Morpheus, Matrix
Monty C.M. Metzger Page 45 © 2010 monty.de

46. Monty C. M. Metzger
www.monty.de
email monty@monty.de
twitter @montymetzger
blog http://blog.monty.de
Social Recruiting Works:
www.RECOMY.com
monty.de Page © 2011 Monty Metzger