1. When you phone your parents and ask ‘how are you?’
Do they tell you the truth?
Your parent was just admitted from the Emergency Room to the
Intensive Care Unit. Does your parent have an advanced directive?
When was the last time you checked the window
and door locks on your parent’s home?
Do you know if your parent has enough money to afford all of
their current needs without sacrificing
a meal or two a day?
Is your life so busy that holidays and maybe
weekends are the only time you have to
communicate or visit with your parents?

2. What is Dovetail Care?
Senior Life Record
Proactive planning
Use existing technology, platform agnostic
Low cost, no special equipment required
Comprehensive, combines health, legal, financial and personal records
into one safe and secure cloud storage
Real time monitoring of abilities to live safely in own home and travel without
losing protection
Communication and care portals unites family and professionals efforts with
senior’s declared life goals
Accessible anytime, anywhere

3. Senior Citizens Needs Outweigh the Resources
Food insecurity, skipping meals to afford medicine, splitting pills to save money,
threefold senior minorities poverty rates over white households, increasing housing
costs burdens, raising grandchildren on their fixed income, increased obesity rates,
increased out of pocket medical expenses, high unemployment and social isolation
many other social factors.
http://agingstats.gov/agingstatsdotnet/Main_Site/Data/2012_Documents/Docs/EntireChartbook.pdf

4. Family
Community Health
services Professionals
information
Data and
Mental
Financial
health
Service
professionals
Legal services

5. Our Target Market
In 2010, 49 million Americans on Medicare X 81% own their home = 39.7 million seniors that
would benefit from Dovetail Care.
If 75% of the 46 million Americans have at least one chronic health condition that is potentially
34.5 million seniors that may need help to remain in their home.
 11.7 million Purchased Medicare Advantage in 2010
 8,000 Americans will turn 65 everyday for the next fifteen years
 By 2020 Medicare is projected to cover 64 million.
• USA 2010 Census

6. Senior monitoring services
have been around for decades
Today it’s
Granny Cams
Affordability
Privacy issues
issues

7. The Competition

8. Business Model
• Sell the technology and data management services to health enterprises, state governments,
financial and legal planning services as our customers for their own branding.
• The Dovetail Care software and data warehousing services are integrated into the customer’s
information technology system.
• Branded customer will then invite senior citizen users to join.
• Branded customer engages with Dovetail Care as an administrator of their users. Each user
will be assigned a user ID using the customer designated system.
• Users will create initial profile and list other user circle of care members they wish to engage.
• Dovetail Care assigns a will invites the circle of care member and assigns each circle of care
member an ID specific to the senior user.
• Branded customer maintains the rights to the user information for creating business
efficiencies by stream lining workflows and reducing FTE requirements for gathering and
using data.

9. Marketing
• SEO campaign
• B2B white labeling to health care enterprises
• Channel marketing
– State Health Insurance exchanges starting in 2014
– Medicare Advantage value added service
– Financial and Investment planners
– Estate and trust attorneys

10. Monica Stynchula, MSW, MPH, HIT PRO, CPHIMS
 Creator and President of Dovetail Care
 10 + ten years health care experience medical social work
 10+ public health, health Promotion and Wellness
 Provisional Patent Application “Method and System for Coordinating
Healthcare and Human Services”
Osman (Ozzie) Ahmed, MD, D.Ph., FAAFP
 Dovetail subject matter expert
 30 + years board certified family
 NCQA physician
 authored the first peer reviewed study on transitions of care Osman I. Ahmed,
MD, DrPH; and David J. Rak, MPH. Hospital Readmission Among Participants in
a Transitional Case Management Program. American Journal of Managed Care.
Vol.16 (10), October 2010.