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http://www.flickr.com/photos/kendrick/
“blog”
28,000
companies
Where Social Systems
   meets Customer Service
Product Ideation   Immersive Testing        Launch           Customer Service
 New Products,        Buyers, Features,   Buzz, Promotion,    Problems, Questions,
   New Uses          Pricing, Service      Marketing               Ideas
Where Social Systems
meets Customer Service
Customer Service        Product Ideation        Immersive Testing        Launch
 Problems, Questions,    New Products,             Buyers, Features,   Buzz, Promotion,
      Ideas                New Uses               Pricing, Service      Marketing




                                      Social Effects
    	
     	
     	
  
http://www.flickr.com/photos/kendrick/
http://www.flickr.com/photos/claudio_ar/




	
     	
     	
            	
            ʼ’
           	
  



	
            	
  
    	
   	
  
  	
  
    	
   	
     	
     	
  
Losing Control:
8 Steps to Success in a post 2.0 World
                  	
       	
            	
  
	
            	
              	
     	
            	
  

          	
         	
                     	
            	
  
    	
     	
  
    	
     	
     	
  
 
       	
  
	
  
    	
     	
   	
  
    	
     	
     	
   	
     	
  
http://www.flickr.com/photos/takomabibelot/




      	
          	
  
 
http://www.flickr.com/photos/claudio_ar/




	
  
 
http://www.flickr.com/photos/libraryman/
    	
     	
     	
     	
     	
  
http://www.flickr.com/photos/kendrick/
 

1. Organizations understand their
  customers are out there now.

2. Every part of the organizational value
  chain is now aware of the customer,
  and the impact that can have on their
  piece of the business.

3. Most organizations have no idea what
  to do about that.
http://www.flickr.com/photos/bachmont/




                          	
  
ʼ’


     http://www.flickr.com/photos/generated/
    	
  
    	
     	
  
           	
            	
  
       	
            	
  
    	
     	
  




                            	
               	
                	
                          	
                                 	
                          	
  
                              	
                       	
                    	
                                 	
                          	
  
                       	
   	
                      	
                                                                  	
                         	
  
                                                                      	
                                 	
                          	
  
                                     	
   	
                                        	
                                 	
                                   	
  
                     	
                                  	
   	
                                  	
  


                                   	
                         	
                       	
  
http://www.flickr.com/photos/oskay/




	
     	
   	
  
 
    	
   	
     	
     	
  
  	
     	
  




http://www.slideshare.net/leisa/
  	
  
  	
  
 
  	
   	
                                                        	
   	
             	
         	
                      	
         	
             	
  
              	
              	
                  	
                   	
                        	
                                          	
  
                     	
            	
            	
                            	
                 	
               	
                           	
                           	
  
	
                  	
                                                            ʼ’ 	
            	
   	
              	
   	
                                       	
  
     	
                   	
   	
                        	
                    	
                              	
   	
                                  	
  
               	
                         	
                                     	
   	
                	
   	
                 	
          	
         	
                    	
  


  	
                  	
                  	
                    	
                        	
              	
  
  	
  
ʼ’ 	
     	
     	
            	
            	
     	
  
                        	
            	
  
 
 
 




       	
  
          	
   	
   	
        	
          	
  
                              	
   	
            	
   	
                 	
   	
  
                          	
   	
                          	
             	
  
       	
            	
                     	
  
	
            	
  




                                	
            	
                            	
   	
   	
     	
  
    	
   	
   	
                   	
   	
                   ʼ’ 	
   	
     	
  
                        	
     	
                 	
     	
  
         	
   	
        	
   	
                   	
     	
     	
  
       ʼ’ 	
                                  	
  
       	
           	
                 	
  
    	
     	
     	
     	
  

1. Customer service?

2. Product development?

3. Marketing and Brand development?

4. Business development?

5. Advertising?
In Summary
http://www.flickr.com/photos/claudio_ar/
http://www.flickr.com/photos/libraryman/
 

1. Organizations understand their
  customers are out there now.

2. Every part of the organizational value
  chain is now aware of the customer,
  and the impact that can have on their
  piece of the business.

3. Most organizations have no idea what
  to do about that.
http://www.flickr.com/photos/kendrick/
    	
     	
     	
     	
  

1. Customer service?

2. Product development?

3. Marketing and Brand development?

4. Business development?

5. Advertising?
Lane Becker
Email me at lane@getsatisfaction.com
AIM me at monstro9
Follow me on Twitter @monstro
Or on Facebook at /laneb
Or even give me a call at 1-415-867-1708




                            http://www.flickr.com/photos/blackbeltjones/

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The New Customer Experience Landscape, CANUX 09