We’ve been talking about virtual for a long time, but what was once a popular theme for Science Fiction is now a reality. Today, we see more and more traditional career events – job fairs, career fairs and open houses – being moved to the online space. In this webinar: * We will examine some of the virtual formats that have been used in the past and are currently being utilized by top companies and media outlets alike * We will discuss hybrid (physical and virtual) fairs * We will also look at the future for virtual career fairs * We will highlight the different features that can be found at these innovative events The career fair has always been an ideal opportunity for candidates and employers to meet, exchange ideas, information and to discuss opportunities. We’ll look at how these virtual fairs endeavor to embody all of these integral aspects of the traditional career fair while providing an augmented experience – for candidate and employer alike – compliments of modern technology.

1. Virtually Speaking: Career Fairs Go Online Presented by: Mike Vogel Director, Shaker Virtual Events Daniel Espino Vice President, People at The Cosmopolitan Las Vegas http://www.facebook.com/monsterww @monster_works @monsterww http://www.monsterthinking.com/ http://www.youtube.com/user/MonsterVideoVault

2. Different formats over the years Static Long-term/passive – optional chat Second Life Social Media Web Conference Live Hybrid

3. What is a Virtual Career Fair today? Same benefits as a Physical Career Fair Exhibitor Booths Recruiter Interaction Networking Presentations

4. What goes on at Virtual Career Fairs Seekers Can: Recruiters Can:

5. Benefits for Candidates Anonymity/Confidentiality Convenient and hassle-free Access to information and decision-makers Clear record of activities at the fair No cost Opportunity to put their best foot forward

6. Benefits for Exhibitors Reduced Cost Easier Logistics Records and reporting of activity Efficient screening tool Ability to proactively seek out candidates Clear Metrics

7. Why go Virtual? Meet demands for an innovative alternative to physical job fairs Extension of Social Media Increases branding Extends market reach Extensive metrics and reporting GREEN

8. Virtual Career Fair Marketing Social Media Direct Email Search Engine Marketing Digital/Interactive Ads Mobile Public Relations

9. Case Studies

10. KPMG Virtual Career Fair KPMG Virtual Job Fair Draws 20,000 Registrants KPMG, a network of firms providing audit, tax and advisory service, held a 48-hour virtual jobs fair in September that drew 20,000 registrants and generated 9,300 applications for jobs at 45 KPMG member firms representing over 40 countries. It followed an internal event that drew almost 5,000 KPMG employees and partners from 104 countries. Source: Joey Seiler, EngageDigital.com, November 18, 2008

11. Procter & Gamble Virtual Career Fair Event in Western Europe P&G have held multiple events Over 850 attendees Close to 230 company representatives able to attend Source: pgcareers.com

12. The Cosmopolitan of Las Vegas The Cosmopolitan of Las Vegas is a new luxury resort in Las Vegas, NV Prior to opening in 2010, they had 5,000+ openings Sought innovative way to engage candidates Needed an event that would reflect their core values and unique outlook Wanted the event to be accessible for local and national candidates alike

13. The Cosmopolitan of Las Vegas: The Microsite

14. The Cosmopolitan of Las Vegas: The Landing Page

15. The Cosmopolitan of Las Vegas: Exhibit Hall

16. The Cosmopolitan of Las Vegas: Inside the Booths

17. The Cosmopolitan of Las Vegas: Networking Lounge

18. The Cosmopolitan of Las Vegas: Auditorium

19. The Results Over 6,000 Registrants Over 3,000 Attendees Thousands of chats, emails and job applications generated Daniel E. Espino, Vice President, People at The Cosmopolitan, had this to say about the fair: “This was a great opportunity to let applicants talk with recruiters in a more comfortable environment. What’s good for the community is good for us. And we had a lot of fun doing this.” A candidate remarked, “I just heard about the virtual career fair this morning and this is just mind blowing. AWESOME.”

20. Key to hosting a successful Virtual Career Fair Partner with an experienced and trusted provider in virtual fairs Plan for your fair no less than 2 months in advance Identify who your Target Audience is/develop your fair marketing strategy early Rally the troops within....from top to bottom Analyze your fair metrics to shorten your time to hire and evaluate your ROI

21. Future of Virtual Career Fairs Increased use of video and webcam More interactive presentations Augmented Social Media integration Streamlined connectivity to existing databases and ATS Higher participation due to increased awareness and experience with the format Wider diversity of virtual fair formats

22. Thank you & Questions Mike Vogel Director Shaker Virtual Events 708-358-0361 mike.vogel@shaker.com http://www.shakervirtualevents.com/ Daniel Espino Vice President People at The Cosmopolitan Las Vegas Daniel.Espino@cosmopolitanlasvegas.com Connect with me on the following sites: linkedin.com/in/vogelmichael twitter.com/RecruitVirtual