1. #MonCon
MonCon WEST | October 10–12, 2012

2. #MonCon
Monsoon Pro-
Selling
Internationally
Presented by Brennan Burns
Professional Services Consultant
Monsoon Commerce
MonCon WEST | October 10–12, 2012

3. #MonCon
 Capture global buyers
locally
 Tap into international
markets
today’s  Quick and cost
effective shipping
AGENDA  Manage expectations
 Key takeaways
 Q&A
MonCon WEST | October 10–12, 2012

4. Capture Global Buyers Locally #MonCon
Start Small, Grow Big
 New to international shipping? Test the waters from your
home market first
 Be selective: limit by item criteria such as category or weight
MonCon WEST | October 10–12, 2012

5. Amazon and Amazon UK #MonCon
 Offer international shipping on BMVD products via Monsoon
 Offer international shipping rates for EGM products via Amazon
UI (Seller Central & AEM accounts only)
 Opt into FBA Global Export/FBA Export for EU programs
 Note: Only BMVD is eligible for FBA Multichannel exports
MonCon WEST | October 10–12, 2012

6. eBay – International Shipping Options #MonCon
 Specify inventory to ship by weight and/or other criteria
 Flat rate versus weight-based
 Specify shipping regions
 Reduce fraudulent orders/refunds
 Exclude entire regions or countries
 Specify up to 4 additional region-specific shipping rates
 Entice customers from most frequently shipped to countries with more
attractive rates
MonCon WEST | October 10–12, 2012

7. eBay – International Shipping Options #MonCon
MonCon WEST | October 10–12, 2012

8. #MonCon
 Capture global buyers
locally
 Tap into international
markets
today’s  Quick and cost
effective shipping
AGENDA  Manage Expectations
 Key takeaways
 Q&A
MonCon WEST | October 10–12, 2012

9. Tap Into International Markets #MonCon
International Amazon markets
 UK/US
 Germany
 France
 Canada
 AEM (unified Amazon European Market account)
8 MonCon WEST | October 10–12, 2012

10. Amazon FBA UK #MonCon
 BMVD export available worldwide (multi-channel not
supported)
 EGM limited to certain categories and countries
 AFN orders will not show in Orders tab until shipped
 FBA UK will list on Amazon, eBay UK, or data exchange
only
 Allows shipping-aware pricing (same as US)
9 MonCon WEST | October 10–12, 2012

11. Tap Into International Markets #MonCon
Ten Countries:
 UK
 Ireland
 Netherlands
 Belgium
 Luxemburg
 Germany
 France
 Italy
 Spain
 Portugal
Total Pop.:
~350m
10 MonCon WEST | October 10–12, 2012

12. Amazon European Marketplace #MonCon
Sell across Amazon EU markets using the same
credentials: UK, DE, FR – not IT or ES (yet)
Benefits:
 Single account to manage
 Choose which countries you want to sell in and when
 Single inventory pool for all markets
 Single order report for all markets
MonCon WEST | October 10–12, 2012

13. AEM Considerations #MonCon
Considerations before moving to single AEM
account:
 If you already sell on multiple EU marketplaces:
 You will lose your feedback history in non-domestic
marketplaces
 You need to re-list your inventory in non-domestic
marketplaces
 Do benefits outweigh above consideration?
 Amazon continues to support the prior structure
MonCon WEST | October 10–12, 2012

14. AEM Information #MonCon
AEM Conditions:
 Amazon UK is the ‘parent’ – must enable first
 Each Amazon marketplace must be enabled and disabled
separately in Monsoon
 Amazon UK, FR, and DE can each have their own listing
rules
 A SKU must exist in the catalog of each market to list on
that market- ASIN required
 All Amazon European Market accounts share one
inventory feed
MonCon WEST | October 10–12, 2012

15. eBay International Options #MonCon
 International Site Visibility
 eBay.com listings show up on other eBay country sites
 Offer worldwide listing exposure listing via one
marketplace
 Listings typically show below local sellers
 eBay.co.uk
 List directly to eBay UK
 Compete against local sellers on level playing field
 Offer products not available through local merchants
 Increase listing exposure (US & UK accounts)
 Offer attractive shipping rates
MonCon WEST | October 10–12, 2012

16. #MonCon
 Capture global buyers
locally
 Tap into international
markets
today’s  Quick and cost
effective shipping
AGENDA  Manage Expectations
 Key takeaways
 Q&A
MonCon WEST | October 10–12, 2012

17. Monsoon Shipping Integrations #MonCon
 Endicia Dazzle (www.Endicia.com)
 USPS international postage printing
 Easy to use ‘Print Postage’ feature in Monsoon
 Sends back tracking #’s from Dazzle to Monsoon
 Monsoon automatically passes shipping info to marketplaces
 Postage amount data recorded in Monsoon
 Intelligent Business Systems (www.DeskTopShipper.com)
 Volume postage discounts
 Rate shop multiple carriers
 Reduce shipping, handling, & transit time
 Create your own business rules
 Reduce human error
 Save $
MonCon WEST | October 10–12, 2012

18. Monsoon Shipping Integrations #MonCon
 Endicia Dazzle – it gets even better!
 Coming Soon! Combined Customs postage label
 Supports CN-22 Customs form on 4x6 postage label
 Prints full page form for CP-72 Customs form
MonCon WEST | October 10–12, 2012

19. International Shipping Discounts #MonCon
 Brokers Worldwide (www.BrokersWorldwide.com)
 Aggregates international shipments
 Scheduled carrier pickup
 Volume discounts
 Expedited Customs processing
 Reduced transit time
MonCon WEST | October 10–12, 2012

20. #MonCon
 Capture global buyers
locally
 Tap into international
markets
today’s  Quick and cost
effective shipping
AGENDA  Manage Expectations
 Key takeaways
 Q&A
MonCon WEST | October 10–12, 2012

21. Manage Expectations #MonCon
Customer Service
 Proactive communication with international buyers
 Use email templates in Monsoon to provide updates
 Translate email for French & German buyers
 Use Amazon Market Notes to state shipping times up front
 Use eBay Listing Templates to do the same
 Monitor Feedback
 International buyers expect prompt shipping
 Lower sales volume means negative feedback cuts deeper
 Process international orders first on daily basis
 Ensure reliable shipping process is in place before launching
European markets directly
 Avoid cancellations
MonCon WEST | October 10–12, 2012

22. #MonCon
 Capture global buyers
locally
 Tap into international
markets
 Quick and cost
effective shipping
QUESTIONS?  Manage Expectations
 Key take aways
 Q&A
MonCon WEST | October 10–12, 2012

23. Key Takeaways #MonCon
Next Steps:
 Get familiar with shipping options & opportunities
 Offer international shipping on Amazon & eBay
 Enable international Amazon markets (AEM, UK, DE, FR)
 Enable eBay UK
 Keep customers happy
MonCon WEST | October 10–12, 2012

24. #MonCon
 Capture global buyers
locally
 Tap into international
markets
 Quick and cost
effective shipping
QUESTIONS?  Manage Expectations
 Key take aways
 Q&A
MonCon WEST | October 10–12, 2012

25. #MonCon
Brennan Burns
(e) bburns@monsooncommerce.com
(p) 971-255-5837
thank you! monsooncommerce.com
Please visit www.monsooncommerce.com/moncon to download a copy of this presentation,
see pictures and videos, and tell us what you think about the conference.
MonCon WEST | October 10–12, 2012