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Top 10 Concepts of Chapter 16 - Retailing, Wholesaling, Logistics in Kotler's book.
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Ch16 - Retailing, Wholesaling, Logistics
1.
Managing Retailing, Wholesaling,
& Logistics Monica Denise S. Mendoza Ateneo Graduate School of Business Top 10 Concepts
2.
3.
4.
5.
Concept 1: Retailing
is selling to consumers for personal use
6.
7.
Concept 3: Retailing
has Four Positioning Strategies Broad Narrow Breadth of product line Value added Low High
8.
9.
10.
11.
12.
13.
Concept 7: Wholesaling
includes several functions…
14.
15.
16.
Concept 10: Logistics
decides best way to move goods Logistics Functions
17.
18.
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20.
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