Sun Group Introduces Pint-size Personal Digital Signage Player THE Digital TAG, the Sun Group’s version of a personal digital signage player, can deliver tailored video messages to customers in retail stores. The Sun Group of Taipei, Taiwan, has introduced THE Digital TAG (Model No.: SUN-SG824), a wearable digital signage player the size of a 2.4-by-2-inch name tag that delivers a message through professional video content on a 320 x 240 resolution screen. According to the company, it designed this tiny digital signage marketing tool to enable retail employees to deliver tailored messages to every customer. The Digital TAG turns location-specific marketing and sales messages into a one-on-one employee/customer interaction. Other applications the company suggests include employee orientation and training, job fairs, conventions and social events. THE Digital TAG’s content can be set to display individual store specific messaging like specials, company wide marketing or any combination of the two using AVI or JPEG content. New content can be easily uploaded using a mini SD card and mini USB interface, the company said. The unit is a mere half-inch thick, weighs just 1.4 ounces and averages three to four hours of playback time on rechargeable lithium-ion batteries. www.sgmonitor.com

1. Digital Signage Networks are Expensive Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to invest in a system is the price. In other words, it’s not the ROI (Return On Investment), the functionality, or flexibility that stops them. It’s the money they need to spend upfront in order to deploy the system. This is the main challenge that sellers have to overcome, even as prices for the software, hardware, and content continue to decline. A small system can still cost tens of thousands of dollars, which is significant to most budgets. Stand alone Digital Signage Least expensive solution to implement if don’t require a remotely updated solution. If you do not require the ability to update your messages and media content remotely and a simple local update solution will do, the Sun Group range of Standalone devices are the perfect choice. Sun Group has responded to market demand for affordable high quality Digital Advertising Display SUN-SG8 7inch, 8Inch, 10.4Inch, 15Inch, 17Inch and 19Inch. The company has recently announced their new line of standalone all-in-one digital signage solution, highlighted by an innovative integration of an LCD display monitor with a full-function digital media player in an elegant yet heavy-duty construction chassis. These fully solid state and highly reliable products were primarily designed for revelers, dealers, and integrators offering Digital Signage solutions in today’s modern and contemporary applications. Built-in real-time clock and calendar. Ideal for Digital Signs, POP Displays and Retail Advertising. Automatic power on/off time and support USB Update function. http://www.sgmonitor.com http://www.sungroupshop.com Stand alone Digital Signage Least expensive solution If you do not require the ability to update your messages and media content remotely and a simple local update solution will do, the Sun Group range of Standalone devices are the perfect choice.