According to a PewInternet study, 81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. Thus, a vibrant online presence is critical to patients finding you, getting to know you, and establishing trust. Since so many patients use the web to do their research when looking for a doctor, you not only need to have a presence, but give them relevant, valuable content as well. This presentation walks you through what Brian Solis calls Generation C, or the Connected Consumer. The more you understand this consumer and what makes him or her tick, the more successful you will be in cutting through the noise, getting her attention, and earning *(and keeping!) her as a patient. Presented by Monique Ramsey of Cosmetic Social Media at Vegas Cosmetic Surgery 2013 at the Bellagio in Las Vegas, Nevada. #Medical #Marketing #SocialMedia #CosmeticSurgery #PlasticSurgery #Dermatology #aestheticsurgery #beauty #VCS2013

1. Welcome…
How Social Media
Can Help Your Practice Grow:
Practical Steps to Follow
#VCS2013 Follow on Twitter @MoniqueRamsey

2. Meet Monique…
Founder and Social Media Horticulturalist
20+ years experience: medical practice management, marketing, training,
and consulting
Certified Relationship Marketing and Social Media Strategist (2009)
• Winner 2010 #influenceSD Award for Best Social Media in Business
• Alert Press Top 5 Medical Practice Facebook Fan Pages
• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Interviewed by SmartMoney Magazine, American Medical Association,
Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
Board – San Diego Social Media Society
♥music, ♥USC, ♥sports,
♥spa days, ♥shoes
♥driving fast ♥creative
endeavors!

3. “The Internet has
forever changed the
way our patients will
approach healthcare.
Digital or social media
is NOT a passing fad…
get past that.”
- Howard J. Luks, MD
Fast Fact: Nearly 16 minutes
of every hour is now spent
on social networking sites.
(Experian study 2013)

4. Social Presence
Social media opens an
online channel for
your practice to
engage with:
• current patients
• their friends
(most likely to
buy)
• prospective
clients
• Daily contact

5. #VS2013 Follow on Twitter @MoniqueRamsey
Connected Consumers
• Empowered
• Informed
• Demanding
• More Discerning

6. #VS2013 Follow on Twitter @MoniqueRamsey
Connected Consumers
• Will share more if there
is value in return
• Make decisions
differently
• They influence and are
influenced differently
• MOMENTS OF TRUTH
Read: Brian Solis
What’s the Future of Business

7. Social Media
is not…
A Broadcasting
tool
(ever…)
Don’t Try This @ Home…

8. A *NEW Consumer Culture
THEN - Traditional
• Reliant on WOM among
people they know and
trusts in the real world.
One to one
• Influenced by print,
traditional online ads,
TV, radio
• Selling
• Push Marketing
NOW - Connected
• One to Many
• Shared Experiences
• Powerful Influence
• Window to the world is
REAL TIME
• Readily share reviews
and experiences in
social networks.
• Can be a practice ally

9. Turn to Technology
• Access to valuable
information whenever
and wherever
• 70% of people believe
reviews from total
strangers
• So how are you going
to engage this new
connected consumer?!

10. #VCS2013 Follow on Twitter @MoniqueRamsey
Make it Easy
& Engaging
with Apps
Peer-driven WOM
“Peer to Peer
influence is
perhaps at is
greatest potency.
It’s not what YOU
say about YOU, it’s
what OTHERS say
about you that
counts.”
–Brian Solis
Faberge Organics Shampoo Commercial
with Heather Locklear circa

11. Listen & Learn Approach
• Walk a mile in their
digital footsteps
• Learn how key
words, questions, and
responses contribute to
themes and how the
themes evolve
• Use your findings in
your social media, blog
posts, SEM
#VCS2013 Follow on Twitter @MoniqueRamsey

12. #VCS2013 Follow on Twitter @MoniqueRamsey
NEED Reach and Frequency
• How many platforms
do you use?
• How many days do
you post per week?
• Number of posts in a
day/week?
• What we do…

13. #VCS2013 Follow on Twitter @MoniqueRamsey
Be a Respected Source
• Unique and RELEVANT
content?
• Shareable Content?
• Instill trust
• Fix complaints
• Address problems
• Answer questions
• Celebrate & thanks for
positive comments and
reviews

14. #VCS2013 Follow on Twitter @MoniqueRamsey
Create Emotional Connections

15. Invest the TIME
Social media is no
longer optional.
You will reap the
rewards but need
to invest the time
to get the benefit.

16. #VCS2013 Follow on Twitter @MoniqueRamsey
“Perhaps this is the new cost of doing
business. In an era of connected
consumerism, to earn customer
attention, trust, and loyalty is a cost
and an investment in relevance and
relationships.” – Brian Solis
The Voice of Your NEW,
Empowered Patient

17. Social Media MBA Course
TOMORROW - Saturday 2pm – 6pm
Monet Rooms 3 & 4
Presentations
http://www.slideshare.net/moniqueramsey/
Next Steps:
Questions?