Using Social Media to Market Your Practice - C-Bones Presentation
1.
2. The Best Tips & Techniques
for Using Social & New Media
to Grow Your Practice
http://go.cosmeticsocialmedia.com/CBONES
Use Twitter hashtag #CBONES12 @MoniqueRamsey
Cosmetic Social Media
3. Meet Monique
Founder, Cosmetic Social Media
• 20 years experience: medical practice management, marketing, training,
and consulting
• Certified Social Media Strategist since 2009
• Panelist, Speaker, Trainer
• Honors
• Winner 2010 #influenceSD Award for Best Social Media in Business
• Top 5 Medical Practice Facebook Fan Pages – AP/Alert Presence
• 17 Impressive Small Business Facebook Pages You Can Learn From –
Fluxe Digital
• Interviewed by SmartMoney Magazine, American Medical Association,
Dermatology Times, Administrative Eyecare
• Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
• Development and Implementation Team for Inform&Enhance® practice
management software http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
4. Referral Paths – Then & Now
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
5. “The Internet has forever
changed the way our
patients will approach
healthcare. Digital or
social media is NOT a
passing fad… get past
that.” Fast Fact: Nearly 1 in every
5 minutes spent online is
- Howard J. Luks, MD now spent on social
networking sites.
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
6. The Goal
To build EVANGELISM and OWNERSHIP among your customers
to drive more revenue. How? By Engagement!
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
8. Facebook by the Numbers
• Milestone: ½ BILLION people used
Facebook in a single DAY
• 845 million active users
• 150 million accessing via their mobile
devices (700 billion+ min/mo)
• 30-45 age fastest growing
• 2nd most trafficked site on web
• 700,000 local business pages
• 30 billion+ pieces of content shared
each month
http://go.cosmeticsocialmedia.com/bones
Sources: Reach Local, Facebook, & f8 Keynote Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
9. Twitter by the Numbers
• 140 Million Daily Visitors
• 340 million Tweets per day
• 300,000 new users per day
• Twitter search engine gets
roughly 600 million search
queries per day
• 10th most popular website on
the internet
http://go.cosmeticsocialmedia.com/bones Sources: Reach Local, The NextWeb
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
10. Pinterest by the Numbers
7.5 million visitors 12/11
11.7 million visitors 1/12
1.36 MILLION visitors/day on
average
Avg. time on Pinterest higher
than YouTube, Facebook, &
twitter
More referral traffic % than
YouTube, Google+ and
LinkedIn combined.
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12 Source: Mashable
@MoniqueRamsey Cosmetic Social Media
11. Monique’s Social Media High T’s
• High Trust: Building relationships
• High Transparency: authentic,
genuine, humble
• High Touch: # touchpoints / year
• High Traction: more eyeballs!
Use Twitter hashtag #SKMSD
@MoniqueRamsey Cosmetic Social
Media
12. Trust
Click thru
rates via
social
via
socialtwist networks
outperform
links shared
in emails
and blogs
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
13. High Trust
• 90% of customers
identify word of mouth
as the best, most
reliable and trustworthy
source about ideas and
information on products
and services.
-Via NOP World
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
14. High Transparency
• Transparency leads to
credibility
• No hidden agendas
• Be Authentic
• Be Humble
• Be Yourself
• Controlling vs.
Image Source: EverydayTenacity.com
*influencing*
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
15. Fresh Content
Blogging Helps SEO
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
17. Who Should Blog?
SEO/Webmaster Guy
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
18. Elements of a good blog post
Compelling Headline
Tells a
Story
Simple writing
“Someone
Like Me”
Short &
Optimized
with links
Sweet
(350 words max)
and key
words
Source: La Jolla Cosmetic Surgery Centre Blog
19. Mobile &
Gamification of Culture
31% of mobile users have a
smartphone now
43% of mobile users will have
one by 2015. That’s 101 million
people.
183 million Americans report
playing a game for an hour a day.
That’s more than half of the
population. –Jane McGonigal http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
20. QR Codes
Effective gateways to:
• Information
• Data Exchange
• Global Commerce
Send them to
relevant:
• Videos
• Store secure patient data for • Photos
emergency responders • Website
• Rx. Instructions • ―LIKE‖ on Facebook,
• How To videos etc.
• Order meals - hospitals • Biz Card Contact
info
21. QR Codes
The majority of QR scanning is Gender
coming from individuals in the
35-44 years of age
34 Male
bracket (25%)*
64 Female
Steady adoption is being seen
amongst all age brackets
between 18 and 54 years
of age (84%)*
Free to create or get your own
custom work of QR art! CustomQRCodes.com
* Source: Mobio Study: July to Dec. 2010
22. FB Timeline Cover
Cover image 851 x 316 pixels
4/26 - Photo 160 x 160 pixels
23. FB Branding - Apps
• Make landing tab fit
your brand
• Ask for the LIKE
• Use resources such as
WildfireApp and
NorthSocial
• Show them where
else you are – other
places to engage
• Poll, contest, activity
24. Tabs, Apps, Widgets
Check Your Messages
Add Your eBlast sign up form
Add Your eBlast archive
Photos in logical albums *(and add
fresh content frequently)
Upload videos
Point to other social platforms
Contest/exclusives
(product, special offers, white
papers - educational content)
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media Seminars & other events
27. EdgeRank
The Pages with the freshest, most engaging content stand
to gain the most from this new product—since each track
played, video viewed, review written and event attended
can generate News Feed stories that propagate through
the social graph.
…
Whether large or small, all artists, businesses, and brands
have the potential for exponential distribution through the
graph if they can engage users.
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
28. Ask Questions
• 932 impressions
• 1.29% feedback
• Get in the
conversation in
real (or semi-real)
time
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
33. Posts You Don’t Want to See
You can:
Facebook.com/security
• Don’t delete (unless they
are really belligerent)
• Invite them to talk offiline
34. Volume Of Facebook
Sharing By Day
But… do what
works best for
you – whatever
will give you
the best
chance of
consistency
(success)
http://go.cosmeticsocialmedia.com/bones
Use Twitter hashtag #CBONES12
@MoniqueRamsey Cosmetic Social Media
35. Google+
Profile
Photo Albums
Hangouts
(―Meetings‖ for Biz) Sparks
(interests)
Circles
41. Final Thoughts
Social media is no longer optional. You will reap the
rewards but need to invest the time to get the benefit.
―When a brand does its job right, it creates an emotional
connection.‖ - Brian Solis
It's not about ROI - It's about creating awareness, having
people understand the brand will create
engagement, which will lead to revenue.
―If you aren't constantly evolving along with your
customers you will be doomed to fail.‖ – Steve
Kaufer, CEO - TripAdvisor
42. Your Social Media Rx
• Cannot “set it and forget it” – social media is
engaging with people – not messaging at
people
• Content is King – commit to 10 minutes a day
on creating content. Type it, dictate it or do
an audible post at audioboo.fm
• An apple a day… you need to be posting
every day (or 5/7)
• Keep it professional – NY Times Front Page
Rule
• Social Media is not a quick fix. Don’t give up –
it takes time to build communities!
44. Let’s Connect!
LIKE us on Facebook…
Facebook.com/CosmeticSocialMedia
Post on our wall one takeaway from
today’s course
Email:
Monique@cosmeticsocialmedia.com
Toll Free: 877-401-5485