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Facebook Ads Overview

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Cosmetic Social Media
Cosmetic Social Media

This presentation was given at Las Vegas 2011 Multi-Specialty Symposium in June 2011.

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Facebook Ads Overview Use Twitter Hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Trust Click thru rates via social networks outperform links shared in emails and blogs via socialtwist Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
High Trust 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services. -Via NOP World Great new article here: (posted 6/23/11 https://www.facebook.com/CosmeticSocialMedia Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Don’t Lose Them Keep them where they are (FB) ,[object Object],-Eric Qualman, Socialnomics author Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Types of Ads A destination on Facebook – your page, an event, application (contest, poll, etc) or group Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Types of Ads A destination off of Facebook – your website, blog, an event, app Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Types of Ads Attributes value to various objects on the site - photos, wall posts, status updates, and notes Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Ad Performance Testing is critical – Split A/B Test with words, or images, etc. Responder Demographics – look at who is responding and go after them ,[object Object],Run reports (schedule) so you keep an eye on performance. Keep ads fresh Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
This just in from moms… 68% don't mind having brands contact them through social media if they feel the content is relevant to them. 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
Ryan Miller Facebook Metrics Overview Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

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Facebook Ads Overview

  • 1. Facebook Ads Overview Use Twitter Hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
  • 2. Trust Click thru rates via social networks outperform links shared in emails and blogs via socialtwist Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
  • 3. High Trust 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services. -Via NOP World Great new article here: (posted 6/23/11 https://www.facebook.com/CosmeticSocialMedia Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
  • 4.
  • 5. Types of Ads A destination on Facebook – your page, an event, application (contest, poll, etc) or group Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
  • 6. Types of Ads A destination off of Facebook – your website, blog, an event, app Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
  • 7. Types of Ads Attributes value to various objects on the site - photos, wall posts, status updates, and notes Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
  • 8.
  • 9. This just in from moms… 68% don't mind having brands contact them through social media if they feel the content is relevant to them. 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media
  • 10. Ryan Miller Facebook Metrics Overview Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Notas do Editor

  1. By clicking on the "Like" link, users are able to express their sentiment about your business or organization and share this expression with their friends. When a user likes your business or organization, their friends will be able to see that action in their version of the ad. The "Like" button will only appear in your ad if you are promoting a Facebook object such as a Page, Application, or Event.