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For Sale by Owner listing power point slide show
1.
2.
3. If you're like most people attempting to sell their home without professional
assistance, a desire to save the agent's commission is probably the main reason
you've decided to go it alone.
Believe me, I understand the impulse well. In the current economy, every dollar counts.
What you may not realize, however, is that professionally marketed properties routinely sell for
more money than FSBO’s (for sale by owner). Which means that when all is finalized, all
contracts are signed, the deal closes, and the commission is paid you will receive the
same, often more money than if you had sold privately without any up front expenses for
marketing or headaches throughout the whole process.
As many Canadians, you are probably going to use the proceeds of your sale to purchase your
next property, which is a very wise move.
Home ownership remains one of the best long-term investments you’ll ever make.
I can work with you to get top dollar for your property!
4. Company values
Aim North Realty Ltd., Brokerage was founded August 27th, 2009. As our Northern Community is
rich in minerals, our company is rich in experience and professionalism. Debbie Kolli, Broker of
Record, and Diane Vallieres, Broker and Office Manager, have blended their unique talents to form
a Real Estate Office that will provide ultimate results in providing excellent customer service to our
present, past and future clients. Debbie has 25 years of proven Real Estate Sales Success, and
Diane brings with her a wealth of customer service experience from banking and the Timmins Real
Estate Board Office.
Together, they have grown their team to include 7 registered Sales Representatives and will train
their team in providing the same unparalleled service to you!
Our Mission Statement
To provide the most enthusiastic, dedicated, honest, and ethical service to all our valued clients.
Our promise to you “ Our Buyers”
We will find the perfect home for you.
Our promise to you “Our Sellers”
We will find the perfect Buyers for you.
5. I will offer you a FREE HOME EVALUATON!
You will receive information on what comparable homes have sold for in your
neighborhood. This will allow us to price your home correctly right from the start.
This is crucial.
~Overpriced properties often linger on the market for many months,
eventually selling for less than they are worth.
~Pricing your home too low, on the other hand, may well result in a quick sale without the
seller realizing that they could have gotten another $10k-$20k.
I will launch an extensive marketing campaign in order to reach a critical mass of potential
buyers for your property.
Maximum market exposure results in maximum offers!
And once an offer is made, you'll be represented by an experienced negotiator able to get
you the best possible price.
6. There are several ways I will market your home in our community to help you
find the
right Buyer.
11 Steps for marketing your property locally
1. Aim North Realty Ltd., Brokerage website www.aimnorthrealty.com
2. Local media including a consistent weekly full page ad in The Timmins Times
3. Internet Marketing ~ MLS.ca, Realtor.ca; kijiji, zoocasa, social media and
more
4. “Showcase of Homes” Board – prominently displayed outside in front of our
office
5. Feature Sheets & newsletters
6. Open House
7. For Sale Signs – recognized throughout our area
8. Open Sales Person Tour
9. Communicate with prospect Buyers and Representatives
10. Just listed announcements; delivered in your neighbourhood.
11. DMS Network~ database of all listings in the area which is only accessible
by registered members
7. How Long Does It Take
To Market a Property?
The length of time it takes to market a
house will vary. Some properties will
sell in just a few days, others may
require several months.
our property.
read more at: www.howrealtorshelp.ca
8. Competition: Every buyer makes his decision about which
home to buy and how much is it worth by his other choices at
the time he buys. The supply of other choices the Buyer’s will
compare with your home is constantly changing each week
and month. The current competition always affects the
Buyer’s opinion of your property and what he thinks it is
worth. So, the question is:
What will be the Buyer’s other choices at the time they are
shown your property?
Price: If the property has not sold after a reasonable length of
time, but other similar properties have sold, then the price
may need to be reduced. If this is true and the price is not
reduced, a sale may be delayed or prevented.
Property: If the property should show poorly or have major
defects which cannot be, or are not corrected, a sale may not
occur until the defects are corrected or the price is adjusted
to compensate for them.
9. Financing:The current cost of mortgage financing
plays an important role in affordability to most
prospective Buyers. If these costs are too high, then the
financing may cause a delay or prevent a sale.
Timing: Timing is the condition of the real estate
market at the time of the sale. Supply and demand are
the factors influencing whether it is a Seller’s or a
Buyer’s market. Neither the seller nor the listing agent
can change the market conditions at the time the
property is for sale. It must be accepted for what it is.
Marketing: Marketing techniques are being constantly
tested and updated for the best results. But even
expert marketing has limitations because marketing
cannot overcome any of the first five factors if they are
out of balance and remain uncorrected. You will be
supplied with a constant flow of updated information
which will help you determine the marketability
10. Why should YOU hire a
REALTOR®?
You're trusting a REALTOR® with your most
valuable possession, your home.
REALTORS® take this responsibility very
seriously.
read more at: howrealtorshelp.ca
11. Your REALTOR® is a trained professional
REALTORS® take extensive pre-licensing
courses in order to obtain credentials for
practicing in real estate.
Your REALTOR® is continuously trained
REALTORS® keep pace with the times by taking
continuing education courses to upgrade their
knowledge on a broad range of real estate
related issues in order to be able to continue to
provide consumers with current advice.
Your REALTOR® does everything by the book
A REALTOR® must be registered under provincial
laws that govern exactly how real estate can and
cannot be traded. These regulations are your legal
guarantee of professional behavior.
12. Your REALTOR® is an ethical businessperson
REALTORS® must adhere to the extensive Code of Ethics
of the Canadian Real Estate Association. Several
provinces have additional codes of ethics governing real
estate professionals. Your interests must always be
put first.
Opportunity for recourse
Should you have concerns about the professional
behavior of a REALTOR®, provincial regulators and your
local real estate board or association take these matters
very seriously and work quickly to resolve any issues.
Your REALTOR® has access to a local Board's MLS®
System
A Board's MLS® system is the single most powerful tool
for buying and selling a home. Your REALTOR® can
provide you with exclusive features of the Board's MLS®
System, such as immediate notification when new
properties are listed. You don't have to wait for it to be
posted on a web site.
13. Do YOU really need a REALTOR® to
sell YOUR home?
Many people who try to sell their own home end up using a
REALTOR® in the end anyway. Before anybody decides
to fly solo through this complex, time consuming and
financially perilous process, they should consider these
questions.
read more at: www.howrealtorshelp.ca
14. Will you really "save" the real estate commission?
When buyers see a home for sale 'by the owner', they see a bargain. They
imagine the REALTOR®'s fee going into their pocket, not yours.
How many potential buyers will you reach?
Selling a home takes more than just hanging a "For Sale" sign. How will you
promote your home? Will you buy ads in the local newspapers to promote
your home? Which internet sites will you advertise on? How will you reach all
the local REALTORS® and their buyers?
Do you have the time?
Promoting a home is a full time job, and you may already have one. Will you
be able to take calls at any time? How about screening the callers to figure
out if they're suitable candidates? Not everybody who calls is even suitable to
walk through your home, but how do you tell?
15. Do you know the market well enough to get the most
for your home?
Lacking years of experience, the average do-it-
yourselfer is merely guessing at their listing price.
Often they set the price too low and miss out on
thousands of dollars, or they price their home too
high and drive away willing buyers.
Do you have the negotiation skills to keep a deal on
track?
When an offer comes in, emotions can run high
with so much money on the line. This is why direct
seller-to-buyer deals often end in disaster.
REALTORS® keep it professional, unbiased and are
indispensable when it comes to bargaining with
buyers.
16. What should
YOU
expect when
YOU
enlist the help of a
REALTOR®
to sell YOUR house?
read more at: www.howrealtorshelp.ca
17. REALTORS® help you get the most for your home
and they remove stress and confusion from the
process. Here are just some of the advantages.
Your REALTOR® becomes your home's champion
When you sign a "Listing Agreement" with your
REALTOR®, this is their promise that he or she will
use all their skills and resources to get the most
for your home.
REALTORS® know how to attract the most
potential buyers
Your REALTOR® is an expert home
promoter, connected to a network of agents and
their buyers. He or she knows how to write
compelling ads for your home, and only
REALTORS® can place your home on a Board's
MLS® System.
18. REALTORS® will help you increase your homes
"sale-ability"
You probably have an emotional attachment to
your home, and therefore can't view it objectively.
Your REALTOR® will help you present your home
in the best light, so buyers will fall in love with it
more easily.
Market Knowledge - to help you get the most for
your home
REALTORS® are masters of reading the market and
pricing your home for maximum return. A
REALTOR®'s experience literally pays!
Negotiation Skills - to keep the deal on track
REALTORS® are indispensable when it comes to
bargaining with buyers. Tempers can flare and
heels can dig in. Your REALTOR® is an expert at
smoothing things out.
19. Questions to ask
when hiring a
REALTOR®
read more at: www.howrealtorshelp.ca
20. How will your marketing plan meet my
needs?
Specifically, how will you sell my home?
Where and how often do you advertise?
Will you provide references?
Ask if any of the references are related to
the REALTOR®. Ask if you can call their
references with additional questions.
What separates you from your competition?
Key phrases to listen for: assertive, available
by phone or e-mail, analytical, able to
maintain a good sense of humor under
trying circumstances.
21. Can you help me find other professionals?
Your REALTOR® may be able to provide a list
of service providers who can help with
things such as home
inspection, staging, renovations, legal and
financial advice.
How much do you charge?
Real estate fees or commission are
negotiable and may vary from broker to
broker. Always make sure you negotiate
your best deal with your REALTOR®.
What if I’m unhappy with the service?
If you sign a listing agreement with the
REALTOR® and later find that you are
unhappy with the arrangement, will the
REALTOR® let you cancel the agreement?
22. Here’s my commitment to you!
1. Get as many QUALIFIED buyers as possible into your home until it is SOLD!
2. Communicate the results of activities weekly to you.
3. Assist you in getting the HIGHEST POSSIBLE DOLLAR VALUE for your property with the least
inconvenience.
4. Constantly look for the best possible methods of exposing your property to the potential
buyer in the market.
5. Suggest and advise you of any changes you might want to make to your property to make it
even more marketable for the buyers.
6. Immediately alert ALL REALTORS of your property.
7. Immediately place our recognized sign on you property.
8. If your home is listed on the MLS system, an open house for all REALTORS will be held at
your convenience.
9. Develop a list of features and benefits of your home, for the co-operating agents to use with
their potential buyers.
10. Advertise as necessary, through our many marketing sources.
11. Follow-up on all the sales people that have shown your home for their feedback.
12. Constantly keep you up to date on current market conditions.
13. Represent you upon the presentation of ALL offers by the co-operating agents and to help in
negotiating the best possible price and terms for you.
14. Handle follow-up and keep you informed, after the contract has been accepted, on all
mortgage and other closing procedures.
23. How to prepare your home for a sale.
Your home is typically your largest asset. You want to make sure that
your largest asset is in capable hands! At Aim North Realty, our Sales
Representatives are trained professionals who know the market and will
let you know how much your home is worth!
Staging a home is a great way to attract buyers!
1st impressions are lasting impressions!
Surveys show that Buyers will pay more money for a house which is “move-
in ready”
Our goal is to help you maximize the appeal of your home with our “room
Move-in ready” check list
Maximize appeal…..maximize $$$
24. De-personalize your home so buyers can
imagine living in it. Store
pictures, awards, trophies, collectibles, and
other personal keepsakes.
Paint walls in inviting neutral colors to cover
flaws and freshen rooms.
Create the illusion of space by rearranging the
furniture. Try different combinations or
Add small luxurious touches to bathrooms and remove and store pieces that make it feel
bedrooms. Think plush towels, fresh crowded.
flowers, high-end bed linens, and pretty bath
soaps.
Arrange the furniture in living areas into
intimate groupings that suggest entertaining
Eliminate unpleasant odors and smells that and ideal conversational settings.
can kill a sale. Fragrant candles, plug-ins, and
home sprays can help, but nothing smells
better than clean. Consider rental furniture, especially when the
pieces you have don't match, are badly
worn, or are in any state of disrepair.
Plants and or flowers add an aura of softness
and warmth to any room. Large or small, real
or silk-they're a favorite of professional Add decorative pillows and slipcovers in warm
stagers. neutral tones to hide flaws and make pieces
blend.
Eliminate clutter. Store or get rid of
appliances, gadgets, newspapers, mail or
anything that takes up space or distracts
attention.
25. The Top Seven Sales Killers That May
Keep A Home From Selling!
1.An Unkempt Lawn
2.Chipping or Peeling Paint
3.Worn or Dirty Carpets and Flooring
4.Poor Housekeeping-Dust, Stains, and Dirt
5.Junk, Clutter, and Disorganization
6.Unpleasant Odors-Pets, Tobacco, and Garbage
7.Unusual or Odd Paint Colors
26. Should you encounter difficulties in selling your home
wish to discuss how being represented by a professional
REALTOR® could benefit you please give me a call
at the office 705-267-1717 or on my cell 705-363-7739.
I can also be reached by email mmeunier@aimnorthrealty.com.
Of course, not all REALTORS® are created equal. I am an
assertive, highly organized, bilingual professional with diverse
skills and experience. I have strong work ethic and work with a
high level of integrity.
I WILL WORK WITH YOU AND FOR YOU!
Sincerely,
Monique Meunier
Sales Representative
Aim North Realty Ltd. Brokerage
www.aimnorthrealty.com
27. To whom it may concern,
As a first time home buyer I was both excited and overwhelmed with
the entire process. After unsuccessfully searching for months for my
perfect home, I was introduced to Monique Meunier. She took the time
to listen and truly understand what I was looking for. She was
consistent, dependable, and a joy to work with. Monique always went
above and beyond just the job description. Not only did she find my
perfect home she also talked me through the entire process of buying
from beginning to end. She is a true professional and I recommend her
service to anyone in the market of buying or selling a house. I am so
excited to be a home owner and am grateful for all Monique has done to
help me reach that goal.
Sincerely,
Trista Gough
28. I am dedicated to providing you with service that is
professional, courteous and responsive in helping
you sell your property. If you are unhappy with my
services for any reason, you can notify me and I will
attempt to rectify the issue to the best of my
abilities within 72 hours. If I do not live up to my
commitments, as outlined in our Service Pledge, you
can request that my Broker/Manager assign your
listing to another salesperson within our brokerage.
Sincerely,
Monique Meunier