1. Kiwi Moms Meet Webinar:
Surprise—Tasty Goodness Inside!
August 2012
Presented by: Keegan Sheridan, ND
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2. Your Host
Keegan Sheridan, ND – Natural food and lifestyle expert
for Kashi and serves as an advisor for Kashi’s natural
lifestyle leadership initiatives. Keegan is a licensed
naturopathic doctor.
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3. Overview & Agenda
GOAL: Creating win-win situations for mom—you’ll love
the positive nutrition, they’ll love the great taste
• Kashi: History, Heritage, and Food Values
• Challenge: Finding Nutritious Foods That Your Kids Want to Eat
• Solution: Smart Ways to Add Extra Nutrition
• Kashi’s 2012 All Family Initiative: Surprising Goodness, Revealed.
• Moms Meet Ambassador Sampling Program
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4. Kashi: Our Company, Our Values
• For more than 25 years, Kashi has
stood up for real food, offering a
variety of naturally nutritious foods
and educational resources for
everyone to enjoy
• Kashi’s products are natural, minimally
processed, and free of highly refined
sugars, artificial additives and
unnatural preservatives
• Visit http://kashi.com/real_food/values
to learn more!
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5. Kashi: Our Company, Our Values
The Kashi REAL Project
• We developed The Kashi Real Project to
help more people enjoy real food
• We’re supporting the organizations that
are helping provide nutrition education
or access to healthy foods
• Throughout the year, you’ll see our
eight non-profit partners featured in
fundraisers throughout the year on the
Kashi Facebook page and they’ll be
featured on a number of our cereals this
fall
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6. Finding Nutritious Foods
Challenge: Finding nutritious foods your kids
want to eat
• Most U.S. youth do not meet minimum
recommended amounts of whole grains
• On average, Americans eat just 42 percent of
the recommended daily intake of fruits and 59
percent of vegetables
• Online surveys found 40 percent of kids (ages
2-11) ask for fast food at least once per week.
Eighty-four percent of parents give in to the
request
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7. Incorporating Positive Nutrition
Tips to incorporate positive nutrition in your child’s food
• Make small, ingredient modifications
• Add a variety of fruits and veggies to your child’s meals
• Don’t assume your child won’t like foods
• They can surprise you, so don’t give up!
• Set a good example
• Kids learn from example—even when it comes to food
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8. Incorporating Positive Nutrition
Tips to incorporate positive nutrition in your child’s food
• Go shopping
• Take your children grocery shopping to discover and experience more foods
• Be creative
• Be creative in your delivery—add nutrition without changing the flavor
• Prep work
• Prepare meals in advance
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9. Cooking Delicious Foods
Suggestions for cooking your own delicious foods
with surprising ingredients
Try This Instead of This
Kale chips Baked chips
Butternut squash, sweet French Fries
potatoes, turnips, zucchini
sticks, carrots
Cauliflower, butternut Mashed potatoes
squash
Apple sauce Butter, oil
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10. Cooking Delicious Foods
Suggestions for cooking your own delicious foods
with surprising ingredients
Add This To a Classic Dish
Pureed pears Cakes and quick bread
Beets Chocolate cake
Spinach Meatballs
Oranges Smoothies
Pureed black beans Brownies
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11. Surprisingly Nutritious Ingredients
You may be surprised which foods include surprisingly nutritious ingredients…
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12. Surprisingly Nutritious Ingredients
There’s more to Kashi’s kid-friendly foods than meets the eye!
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13. Kashi’s Family-Friendly Foods
Kashi® Chocolate Soft-Baked Squares
• With our Chocolate Soft-Baked Squares, there’s more
than meets the eye
• Our Chocolate Soft-Baked Squares are a tasty and
nutritious twist on a favorite chocolatey snack
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14. Kashi’s Family-Friendly Foods
Kashi® Almond Soft-Baked Squares
• Our Almond Soft-Baked Squares have surprising
ingredients
• Our Almond Soft-Baked Squares provide a tasty way
for kids to get what they need
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15. Kashi’s Family-Friendly Foods
Kashi® Banana Soft ‘n Chewy Bars
• Our Banana Chocolate Chip Soft ‘n Chewy Bars will
delight your family’s taste buds
• Each bar provides half a serving of fruit and half a
serving of vegetable
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16. Fun Snack Ideas with Kashi
• Go nutty for sandwiches!
• Kashi® Chocolate Soft-Baked Squares or Kashi Banana Soft ‘n Chewy Bars with
almond or sunflower butter
• Would you like strawberries with that?
• Kashi Chocolate Soft-Baked Squares or Kashi Almond Soft-Baked Squares with
fresh strawberries
• The new bumps on a log!
• Kashi Banana Soft ‘n Chewy Bars served with Greek yogurt and walnuts
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17. All-Family Activities
A sneak peek into Kashi’s All-Family Activities
• Promoting
nutritious foods
that kids actually
like!
• Proving that
kids—not just
adults—can
enjoy surprising
ingredients in
their foods that
offer nutrition
benefits
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18. All-Family Activities
Kashi.com: A Resource for Parents
• Explore three of the many Kashi
foods that your entire family will
love:
• Kashi® Chocolate Soft-Baked
Squares
• Kashi® Banana Chocolate Chip
Soft ‘n Chewy Bars
• Kashi® Honey Sunshine cereal
• Recipes, articles and tools—from us
to you
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19. All-Family Activities
Facebook.com/Kashi: Coupons
• Explore Kashi foods again
• Click “Share the Goodness”
• Watch the savings grow
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21. Mom’s Meet Sampling Program
Training Information
• Mom Ambassadors to receive Kashi® Chocolate Soft-Baked Squares and additional
product gifts as a thank-you
• Mom Ambassadors to host group sampling event:
• Hand out individual samples of Kashi Chocolate Soft-Baked Squares
• Incorporate brand communications in your conversation
• Complete/submit the survey sheet
• Mom Bloggers to write blog posts after the group event:
• Please review the ‘Kashi Chocolate Soft-Baked Squares Product Review Guide’
• Your ‘Kashi Training Sheet’ may also be a helpful tool
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22. Questions?
More Resources:
www.kashi.com/kidfriendlyfoods
www.greenmomsmeet.com/Kashi
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