Predavanje "Nokia's New Application Strategy koje je Karl Pletschko održao na drugom Mobile Monday događaju u Beogradu, 28. 03. 2011. godine.

1. Nokia’s New Application
Strategy
Karl Pletschko
GTM Developer Marketing Manager
Alps South East Europe
karl.pletschko@nokia.com

2. Developer Golden Rules
Four simple rules guide mobile developers:
1. A large, highly-engaged customer base
2. Some great tools
3. Application discovery (through a store)
4. Multiple paths to monetize apps
Company Confidential. ©2011 Nokia.

3. News: Nokia Chooses Windows Phone Platform
Nokia announces Windows Phone as long term smartphone
strategy utilizing Microsoft tools and development platform
Nokia with Windows Phone
Visual
Studio Silverlight XNA (for Internet
2010 game dev) Explorer
Takeaway : Microsoft and Nokia partner to create the third
smartphone ecosystem
Company Confidential. ©2011 Nokia.

4. News : Symbian Continues to Evolve
Largest Global Reach • Multiple Symbian releases planned
Modern, Qt powered phones: • Qt and Qt Quick is the application
75 Million platform for Symbian
• There are 75 million modern Qt
phones in worldwide markets
today
• Nokia plans to ship 150 million
new Symbian phones with Qt
• Fresh new product designs with
multiple form factors
150 Million New Symbian Phones
with Qt
Takeaway : Symbian and Nokia gives developers the
opportunity to ship enormous volume with global reach today
Company Confidential. ©2011 Nokia.

5. News : Nokia ships MeeGo device this year
• Our strategy around MeeGo changed
• Our MeeGo device contains a series of new, exciting technologies that
we would like to get feedback from customers and developers on
• MeeGo devices will run Qt apps, so apps developed in Qt for Symbian
can be easily ported to our MeeGo device
• We are still in discussion with what we do with the MeeGo source
code line after the delivery of our device
• MeeGo may provide valuable technology for our next disruptive
platform
Takeaway : Our MeeGo device represents the continuation of
the innovation expressed by our Linux based smartphones
Company Confidential. ©2011 Nokia.

6. News : Qt is alive and well
Qt Global Opportunity
75 Million modern Symbian
phones today Why develop for Qt?
• Qt is the application platform for both
MeeGo and Symbian
• Qt Quick radically improves developer
efficiency
• We will not bring Qt to Windows Phone
Qt + Qt Quick + Symbian =
• Qt growth continues on embedded
150 Million New Symbian
devices, Windows, Mac, and Linux
Phones
• Nokia will continue to innovate Qt
Takeaway: Keep building Qt applications; the opportunity is now
Company Confidential. ©2011 Nokia.

7. News : S40 continues its global growth
Global Market Reach with Series 40
• There are over 600 million Series
40 phones in use all over the world
Over 600 Million Phones
Globally • Java continues to be the
application platform for Series 40
• Nokia is adding the Ovi Browser
with proxy services to Series 40
• Enables web content and
applications across the world
• Nokia is increasing its investment
Nokia is increasing investment in Series 40
Takeaway : Build Java applications for S40 to reach massive,
global markets
Company Confidential. ©2011 Nokia.

8. Symbian Series 40
75 million 150 million 600 million
installed base future shipments installed base
addressable market Java addressable market
And a huge opportunity, today and tomorrow
Company Confidential. ©2011 Nokia.

9. Thank You!
karl.pletschko@nokia.com
@nokiappforum (twitter)