Presentation during Mobile Monday Brussels event on 26/10
SonyEricsson and Marketplace Play Now Arena
by Baldwin Hopmans (product manager) www.playnow-arena.com/playnow5-web/
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Marketplace Play Now Arena
1. Sony Ericsson – Mobile Monday Market Place, PlayNow 2009-10-26
2. Sony Ericsson – Mobile Monday Market Place, PlayNow Baldwin Hopmans Technical Product Manager
3. AV technology Mobile Communications Technology Product planning & Design Operator Relationships Consumer Marketing/Brand Expertise Network Infrastructure Business
4. Sweden - Kista Sweden - Lund China - Beijing China - Beijing London NAM - Raleigh Japan - Tokyo Japan - Tokyo LATAM - Miami Mexico Malaysia India APAC - Singapore Sales and Marketing Brazil Manufacturing Development Corporate Functions Global Operations EMEA - Munich
5. Our Vision To be the Leader in Communication Entertainment
9. 2006 2007 2008 2009 PlayNow™ evolution… 2004 2005 Ringtones Ringtones Games Ringtones Music Games Ringtones Music Games Wallpapers Ringtones Music Games Wallpapers Ringtones Music Games Wallpapers Applications Movies
10. Market coverage 2008 Q109 Q209 Q309 Belgium Ireland UK Germany France Denmark Italy Spain Sweden Norway Hungary Portugal Finland Czech rep. Netherlands Poland Taiwan Austria Switzerland
11. The best mobile content for your Sony Ericsson phone Best games, applications, music and more Web Mobile Fast mobile shopping experience Discover new music with TrackID and buy! www.playnowTM-arena.com
13. PlayNow™ home for our content offering Music Games Video Apps Themes &Wallpapers Ringtones Filled with all sorts of entertainment Premium services (subscriptions, for example) A lá carte shopping And a whole bunch of ways to consume it Freebies
14. PlayNowTM arena phones 2009 Aino Satio Vulcan Yari Yalou W995 T715 C903 Yue Naite T707 C901 W508 W705 C510 Support more than 40 phone models on the market today!
15. The mobile experience One click access from desktop Browse the full content catalog Pay with pSMS or credit card Mobile
18. Submission Channel Launched – July 22nd 2009 Free - No registration , submission, yearly, service fees 70% of Net revenue to developers Supported platforms : Java , Symbian and Window Mobile Supported content types : Applications & Games Submission to “in store” within 30 days (max) Legal entities are eligible Overview
21. PlayNow™ applications Quality Qualityprecedence over Quantity Unique apps leverage SE unique features Best on our phones Developer relation from idea to stats The store is a part of the phone Market-in-Market Long-tail Quantity
23. Application Categories – Quality vs Quantity 3 2 1 Cross Products SE devices SE Device specific Generic Cross platform and cross manufacture Using standard APIs
27. Revenue share on premium SMS transactions %based on net revenue These number is an example - varies with markets and operators. Data revenue 35% Operators Paymentprovider Contentprovider
28. PlayNow arena Launched in 2004 Applications Support from July 2009 Available in 18 countries 20 Countries by end of 2009 Premium SMS and Credit Card Applications, Games, Music, Themes, Ringtones, Wallpapers, Movies 150 million downloads in 2008 – BIG market Overview
29. Fun & Downloads Launched in 2003 Available in 70 markets 34 – Premium 36 – Free Available in 200 million phones today 90+ phone models Supported Contents Applications , Games, Themes, Ringtones, Wallpapers Supports Premium SMS and Credit Card. Credit card only supports for purchases on web Overview
30. WE Austria - Premium Belgium - Premium Denmark - Premium Estonia - Premium Finland - Premium France - Premium Germany - Premium Hungary - Premium Ireland - Premium Italy - Premium Latvia - Free Lithuania - Free The Netherlands - Premium Norway - Premium Portugal - Premium Spain - Premium Sweden - Premium Switzerland - Premium United Kingdom – Premium 17 premium 2 free
31. CEEMEA Bulgaria- Free Croatia- Free Czech- Premium Egypt - Premium Greece – Free Israel- Free Romania - Free Russia – Premium (Playfon) Serbia - Free Slovakia – Free Slovenia –Free Turkey – Free Ukraine - Premium (Playfon) Central & Southern Africa (hub site) – Free Jordan – Premium Kuwait – Free Middle East & North Africa (hub site) – Free Marocco – Free Saudi Arabia- Free South Africa - Free United Arab Emirates- Premium 6 premium 15 free
32. LAM/ NAM Argentina – Free Bolivia – Free Brasil – Free Carribean Islands – hubsite- Free Central America –hubsite – Free Chile- Premium Colombia – Premium Ecuador – Free Jamaica – Free Mexico – Premium Paraguay – Free Peru – Free Uruguay – Free Venezuela - Free Canada – Free United States of America – Free 3 Premium 13 free
33. APAC, China & India Australia – Premium China – Partner – Premium Hong Kong- Premium India – Premium-Partner Indonesia – Premium Malaysia – Premium New Zealand – Free Singapore – Premium Taiwan – Premium Thailand – Premium Vietnam – Free Other Asia Pacific hubsite free Pakistan – Free Philippines – Free 8 premium 6 Free
Editor's Notes
Evolution from ring tones to full content offerThe PlayNow™ service has also evolved considerably since its launch in 2004, constantly adapting to customer needs. An ever-growing content offer, starting with polyphonic music ring tones and expanding to ring tones based on master recordings (master tones), java games, full track music and themes An evolution in the user interface to refresh the PlayNow™ service image, and accommodate the expanding content offer.
We have one logo. It is bold. It is confident.It allows us to include variable propositions, e.g. ‘a world of entertainment on’, ‘unlimited movie downloads on’, ‘the latest chart toppers on’It can be used in any of the brand colours (except Emerald Green)It is flexible for use in small spaces or in handset UI.