See http://www.mobilemonday.nl/talks/arno-aaldijk-lbs-bridging-the-gap-from-vision-to-sustainable-business/ for the full video of this presentation

1. LBS: Bridging the gap from vision to
sustainable business
Arno Aaldijk, M.Sc.
Director GIS / LBS Logica Finland
© Logica 2009. All rights reserved

2. ”Mobile Finland” in 2000

3. ”Mobile Finland” in 2000

4. ”Mobile Finland” in 2000

5. Mobile hype in 2000: Lots of visions

6. Club Nokia, 2001

7. Club Nokia Yellow Page Channel
Golden Pages
At Club Nokia
Yellow Pages
Yellow Pages
SERVICES by you can:
LOCATION
Choose: • find the brand
LOCATION you’re looking for
HELSINKI Press: ok
Type: • find the nearest
HELSINKI service you need
Press: ok
Type: • find your way to the
RAUTATIEASEMA place of interest
Press: ok
Search: • find special offers
JEANS on stuff you’re after
wap.stockmann.fi Press: ok
+358920200 Choose: • find out the phone
CALL WAP STOCKMANN number or WAPsite
Press: ok
Press: • find out where you
ROUTE can pay with m-cash

8. Club Nokia: End-user interface on WAP
Our WAP application in 2001
Future improvements comprise increase
in speed, larger colour display, higher
resolution, integrated features in the
terminal (buttons, cursor etc.)

9. Club Nokia Maps channel: Data coverage (2001)

10. Club Nokia: What went wrong?
Market
Technology Costs

11. LBS Industry Timeline: 2003
“LBS hype phase is over”
Let’s focus on web-based maps for
now, and become market leaders in
Scandinavia

12. LBS Industry Timeline: 2004
Navicore partners with Nokia,
launches GPS Navigation solution
for Symbian phones
Yellow page companies compete
with online maps

13. LBS Industry Timeline: 2005
February: Google launches Google
Maps.
May: European Directories SA buys
six yellow pages companies,
including Fonecta and DGS
July: Microsoft launches Windows
Live maps

14. LBS Industry Timeline: 2006
August: Nokia buys Gate5 GmbH,
acquires Smart2Go, (later Nokia
maps)

15. LBS Industry Timeline: 2007
February: Nokia announces Nokia Maps, GPS handsets
May: Google launches streetview
June: Apple launches iPhone with built-in GPS and
Google Maps.
July: Wayfinder AB buys Navicore
July 23: TomTom buys Tele Atlas for € 2.9 billion
August: Nokia announces Ovi services portal. Nokia maps
among first services available
October 1st: Nokia buys NavTeq for € 5,7 billion
November: Navteq buys Mapsolute GmbH (Map24)

16. LBS Industry Timeline: 2008
June: Tomtom announces navigation
application for iPhone
June: Google launches Google map maker
September: Google cancels Navteq
contract, renegotiates very liberal licensing
terms with Tele Atlas.
December: Vodafone buys Wayfinder AB

17. LBS Industry Timeline: 2009
October: Google drops TeleAtlas in US
Google announces free navigation servce
for Android mobile devices

18. Response to a new reality
Public safety
Mobile Workforce
Management
White label LBS services
ERP
B2C
BI
CRM
ITS

19. Command & Control in the field

20. LBS for Fire & Rescue services
ALARM
INFORMATION
-Alarms from Merlot
Office or alarm
centre
- Other alarmed
units
- Target cards if
available
TOOLS
-Toolbars
-Map tools
-Function tools
-Status

21. Merlot: mobile decision making and leadership system
Maps
• 10 scales 1:6000 – 1:3M
• Building outlines
• Zooming and Panning
• Address search
Alarms
• All the active alarm situations in the
map area
• Alarm symbols coloured according to
status
• Detailed info available by clicking on
symbols
Units
• All units in the area
• Status available by clicking on unit
Own position
• Real-time own position on the map
19 November 2009 Logica Mobiiliratkaisut No. 21

22. Functions
No. 22

23. Logica Service and Staff Management
Customer Portal Staff portal Salaries
eInvoice /
eReceipt
Workforce Management
ERP, CRM, Invoicing… Resource Management &
Working hours reg.
Bank
Vehicle Location Mobile (RFID) Working hours
Payment
(change & approval)
decision

24. Intelligent Transport Systems
Infrastructur
e charging
Galileo Dynamic
location- traffic
based management
services
Intelligent
Transport
Systems
Eco-mobility E-ticketing
Smart
logistics
24

25. Comparing 2000 with 2009

26. LBS towards 2011

27. Thank you!
Company Address: Contact person:
Logica Suomi Oy Arno Aaldijk
Karvaamokuja 2 GIS/Location Based Solutions
P.O. Box 38 T: +358 (0) 40 824 7398
00381 Helsinki arno.aaldijk@logica.com
Finland www.logica.fi
Logica is a leading IT and business services company, employing 39,000 people across 36 countries. It provides business consulting, systems
integration, and IT and business process outsourcing services. Logica works closely with its customers to release their potential – enabling change
that increases their eff iciency, accelerates growth and manages risk. It applies its deep industry knowledge, technical excellence and global delivery
expertise to help its customers build leadership positions in their markets. Logica is listed on both the London Stock Exchange and Euronext
(Amsterdam) (LSE: LOG; Euronext: LOG). More inf ormation is available at www.logica.com.
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