1. 2.3 Use of ICT in Advertising
Momina

3. Product Advertising
 This is when one particular item is advertised.
What are the steps involved?
1) Target audience is identified
2) Advertising campaign that will appeal to a type of
audience is created
3) Media is decided upon.
Back to
Advertising

4. Business Advertising
 The purpose of business advertising is to make
the company name familiar.
In contrast to produce advertising; which needs to
identify the type of audience first, business
advertising as it names suggests advertises a
business.
Back to
Advertising

5. Service Advertising
 This type of advertising, as its name suggests advertises
services.
 Insurance
 Government
 Tourism
 Banking
 Education- universities or private schools
 Social Services- child abuse or woman abuse
 Profit making organisations: will spend a lot of money on advertising
in order to increase profits.
 Non-profit organisations (Governments, social services and some parts
of education) advertise to ensure that people know that these
organisations exist. Back to
Advertising

6. Websites
 It is a cheap form of advertising + allows organisations to
advertise within the country as well as outside it.
One way of advertising: Organisations have their own
website.
- Web designers use a web authoring package to produce a
website to the organisations specification
Devices used to create a website:
i. Scanners – input hard copy pictures Factors to be
considered
ii. Microphones – input voice over's
iii. Speakers – for checking the sound quality
iv. Video cameras – to upload videos
v. Digital cameras- to upload photos Back to
Advertising

7. Websites- Factors to be considered
1. Cost: this is a limiting factor. Designers tend to
charge a large fee.
2. The amount of features available on the website.
3. How easy it is to navigate through the website-
usage of hyper linking.
4. Things that are essential on a website:
i. Name of the organisation
ii. Product/service it offers
iii. Contact details
5. Power of the search engine
Back to
Advertising

8. Advertising on other people’s website
Cheaper alternative than making your own website.
Methods:
 Adding a banner on top of the screen
 Pop-up advertising
 Advantage: instantly grabs attention
 Disadvantages:
a) Discontented customer may make a conscious decision to
avoid that particular organisation/website in the future.
b) There is now pop-up blocking software available
 Pop-under’s: placed underneath the web page that is
opened.
 Advantage: it is not removed by the pop-up blocking
software Back to
Advertising

9. Online Directory
 The company name is alphabetically
ordered and is placed in the correct
business/service section.
Back to
Advertising

10. Multimedia Presentations
What are the features of a multimedia presentation?
sound/music
Video
Animation
Text
Images
Hyperlinks
Transition effects
Text effects
Image transition
Advantage:
i. advertising is on at all times in a mall
ii. Cannot be switched off by a remote control
iii. Quick + easy to update Back to
Advertising

11. Flyers
What is a flyer?
It is a single-page leaflet.
- These are usually used by individuals or
small business
- Used to advertise in the local community
- Doesn’t take very long to produce
- Can be made using a desktop publishing
packages.
Back to
Advertising

12. Posters
What is a poster?
It is a large printed piece of paper used to
advertise products/services.
- Can be produced using :
a) Word-processing
b) Desktop publishing
c) Presentation software
- Advertise a local event or can be used by
national organisations to advertise a
Back to
product or service. Advertising