This document provides an overview and introduction to Twitter. It summarizes key facts about Twitter usage including that users create 600 tweets per second and nearly 50 million tweets per day. It then describes the typical Twitter user in terms of demographics like age, income, gender, and education. The document explains basic Twitter terminology such as following, followers, retweets, hashtags, and direct messages. It provides tips on using Twitter effectively and resources for learning more about Twitter analytics and best practices.

1. An Introduction to
Presented by Melinda Caughill
Vice President - Marketing, Third Person, Inc.

2. An Overview of

3. Users create upwards of 600 tweets per second
and almost 50 million tweets per day

4. Overall Twitter growth has fallen off from a
high of 13% set in March 2009.

5. Only 17% of Twitter Users Actually Tweet.

6. The Typical User
! Age:! 18-34
! Household Income:! $100,000+
! Male/Female:! 45%/55%
! College Educated:! 52%
! Caucasian:! 69%
INTERESTING:
Compared to the average Internet user,
the average Twitter user is much more
likely to be African American.

7. The Basics of

8. WHAT IS TWITTER?
Twitter is a “micro-blogging” service
that allows you to create, send and
receive messages of 140 characters
of less - also referred to as “tweets”.

9. WHAT IS A FOLLOWING?
Your “following” are the
people who’s “tweets”
you’ve chosen to receive.

10. WHAT ARE FOLLOWERS?
People who’ve chosen to receive
your “tweets” are referred
to as your “followers.”

11. TWITTER TIPS:
The “best” Twitter users tend to be those with
more “followers” than “following.”
Be wary of anyone with thousands of
“following” yet very few “followers.”
Be especially wary of those same people that
have few, if any, actually published tweets.

12. Tweeting 101

13. WHAT IS A RETWEET?
If a Twitter user thinks a post of
another user is interesting, they may
choose to repeat -- or “retweet” --
the tweet to their own followers.
Getting your messages “retweeted” is one of the
ultimate compliments within the Twittersphere.

14. WHAT IS A HASHTAG?
Adding a hashtag - or “#keyword” -
is a way of categorizing your
message to make it easier for
non-followers to find your tweet.

15. WHAT IS A DM?
A DM - or “Direct Message” - is a
private message between two users.
You may only DM those people
following you. DMs are not searchable.

16. Find others on

17. TWITTER TIPS:
twellow.com - The Twitter yellow pages
search.twitter.com - Real time Twitter search
wefollow.com - The who’s who guide
twellow.com/twellowhood - Search locally

18. Better than

19. The best way to use Twitter is to
stop using Twitter.com.

20. Created & Compiled by Third Person, Inc.

21. MORE TWITTER RESOURCES:
hubspot.com - State of the Twittersphere 2010
danzarrella.com - The Science of ReTweets 2009
mequodafree.com - Twitter Advice For (and From)
Content Marketers
marketingprofs.com - A Newbie’s Field Guide to
Twitter for Business

22. Thank you!
@thirdpersoninc