1. Pepsi Max Commercial Morgan Mahler Courtney Willard Alexis Marinos

2. Factors of the Superbowl Expensive Short Funny Pepsi vs. Coke

3. Who is Watching? American football lovers (mostly) Universal first-date experience Thoughts can’t be heard

4. Purpose Buy a Pepsi-Max Laugh People who can relate

5. Characters White Vernacular Majority norm Late 20’s or early 30’s Too old = married Too young = dult content One male and one female norm

6. Theme Couple on a first date thinking thoughts Can the audience relate? most Not children

7. Explanation Women = had a lot of varied questions Why? Man = only 1 thought repeating thought : “I wanna sleep with her” Why? Pepsi-max

8. Did the commercial work? Yes Stereotypes are funny Are you more inclined to buy aPepsi-Max? Depends on the viewer

9. Logos No logic or facts Too short for facts Facts are boring

10. Pathos Humorous Successful Appeal = Language Very effective Sad/boring not appealing

11. Ethos Pepsi v. Coke Recognized brands One sided Talking down Too short Inappropriate Talking up= counterproductive

12. The End!