2. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Business Concepts
Business
Value
Information
Strategy
Access
Disruptive
Technologies
Digital
Products
Lock-In
Effect
Word-of-
Mouth
Wisdom of
the Crowds
Bottom of the
Pyramid
Seite 2
3. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Business Value
Shareholder
Value
Customer
Value
Employee
Knowledge
Channel
Partner
Value
Supplier
Value
Managerial
Value
Societal
Value
Seite 3
4. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Information Strategy
Seite 4
Organizational
Strategy
Information
Strategy
Business
Strategy
Database
Server
Salesforce
CRM
Google
Analytics
Web
Server
5. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Access
Access
Big Data
Open
Access
Presentation
Delivery
Protection
Privacy
Seite 5
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Disruptive Technologies (1/3)
Disruptive Innovation
vs. Sustainable
Innovation
Create new Market
and Value Network
• Disrupt Existing Market
and Value Network
Market often ignored
by established firms
• Tight profit margins
• Too small
Example of “not listen
to customer”
Seite 6
7. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Disruptive Technologies (2/3)
Email
Communication
Telephones
Communication
Minicomputers
Computing Hardware
Personal
Computers
Computing Hardware
Digital
Calculator
Computing Hardware
Smartphones
Computing Hardware
LEDs
Display
LCDs
Display
Plastic
Manufacturing
Ultrasound
Medical
Seite 7
8. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Disruptive Technologies (3/3)
Digital
Synthesizer
Music
Downloadable
Music
Music
Digital
Photography
Photography
High-speed
CMOS Video
Sensors
Photography
Computer
Printers
Publishing
Wikipedia
Publishing
Books on
Demand
Publishing
Steam Boats
Transportation
Automobiles
Transportation
Seite 8
9. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Digital Products
Taxation
Intellectual
Property
Distribution Marketplaces
Online
Payment
Online Fraud
Digital
Currencies
Seite 9
10. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Lock-In Effect
SIM Locks Gift Certificates
Telephone
Systems
Vacuum Cleaners
Electric
Toothbrush
Razor Blades
IBM Equipment Windows API Apple iTunes Sony Betamax Loyalty Programs Google Drive
Seite 10
11. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Word-of-Mouth a.k.a. Viral Marketing
Hotmail Whats App
Facebook Apps Affiliate Marketing
People
Reasons to
Talk
Talkers are
not Buyers
WoM
topics are
not product
features
Convert
haters
Get it right
the first
time
Happy
customers Be honest
Seite 11
12. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Wisdom of Crowds
Crowd
Wisdom
Cognition
Coordination
Cooperation
Diversity of Opinion
Independence
Decentralization
Aggregation
Seite 12
13. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Bottom of the Pyramid (1/2)
Tier 1
Tier 2/3
Tier 4
Tier 5
4 billion people
live off $ 2.50 / day
If 4 billion people
pay ¢ 1 per day
= $ 40 million / day
Seite 13
> $ 20,000
$ 1,500 - $ 20,000
$ 1,500
< $ 1,500
4,000
1,500 – 1,750
75 - 100
Population in Millions
Purchase Power
Parity in US $
$ 15 trillion economy
14. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
Bottom of the Pyramid (2/2)
Water Health Care Education
Internet Cell Phones Banking
Micro-Financing
SuccessSee
Opportunities
Apply Business
Principles to
Solve Social
Problems
Deliver Low-
Cost Solutions
Think
Differently
Partner with
the Community
Ethical
Considerations
Seite 14
15. Hochschule Hannover OE/Name Präsentationstitel Datum bitte auf dem obersten Folienmaster eintragen
References
• http://en.wikipedia.org/wiki/Business_value
• http://en.wikipedia.org/wiki/Disruptive_innovation
• http://en.wikipedia.org/wiki/Vendor_lock-in
• http://www.creative-brand.com/branding/successful-word-of-mouth-marketing
• http://en.wikipedia.org/wiki/The_Wisdom_of_Crowds
• http://www.hbs.edu/centennial/businesssummit/business-society/business-innovations-at-the-base-of-the-
pyramid.html
Seite 15
Notas do Editor
Provide enterprise services to small-bizecosystems
Shareholder ValueFor a publicly traded company, shareholder value is the part of its capitalization that is equity as opposed to long-term debt. In the case of only one type of stock, this would roughly be the number of outstanding shares times current shareprice. Things like dividends augment shareholder value while issuing of shares (stock options) lower it. This shareholder value added should be compared to average/required increase in value, also known as cost of capital.For a privately held company, the value of the firm after debt must be estimated using one of several valuation methods, s.a. discounted cash flow or others.Customer ValueCustomer value is the value received by the end-customer of a product or service. End-customer can include a single individual (consumer) or an organization with various individuals playing different roles in the buying/consumption processes. Customer value is conceived variously as utility, quality, benefits, and customer satisfaction.Customer Value Management started by Ray Kordupleski in 1980s and discussed in his book: Mastering Customer Value Management and extended version of it is Total Customer Value Management modified by Gautam Mahajan and first exposed in his book: Customer Value Investement: Formula for Sustained Business Success and Total Customer Value Management.Employee KnowledgeThis is often an undervalued asset in companies and also the area where there is the most discord in reporting. Employees are the most valuable asset companies possess and the one we expect the most from, but often the one that receives the short end of the stick when it comes to values applied to them.Channel Partner ValueThe value a business underpins on partner relationships in the business. Partner value here stresses that it can be critical to a firms functioning. It ceases to exist or carry out business activities if partner value is diminished or lost.Supplier ValueManagerial ValueFollow the people-oriented principle; Follow the principle of system value; Follow the liability principle of value;Societal ValueThe social environment also wants that the firm follows or adopts several values towards the society. These social values relate to the provision of hospitals, charity, schools, parks, wildlife protection etc.
TBC: components of IT Strategy
TBC
In low-end disruption, the disruptor is focused initially on serving the least profitable customer, who is happy with a good enough product. This type of customer is not willing to pay premium for enhancements in product functionality. Once the disruptor has gained a foothold in this customer segment, it seeks to improve its profit margin. To get higher profit margins, the disruptor needs to enter the segment where the customer is willing to pay a little more for higher quality. To ensure this quality in its product, the disruptor needs to innovate. The incumbent will not do much to retain its share in a not so profitable segment, and will move up-market and focus on its more attractive customers. After a number of such encounters, the incumbent is squeezed into smaller markets than it was previously serving. And then finally the disruptive technology meets the demands of the most profitable segment and drives the established company out of the market.