Mobile Edge 2011 Corporate Presentation

1. Corporate
Presentation

2. About us
Our Mission
Mobile Edge is dedicated to creating truly cutting-edge carrying
cases that will complement the consumer’s mobile lifestyle and
positively reflect their personal sense of style. Offering everything
from Backpacks to Women’s Totes, we are constantly pushing the
envelope of stylish laptop cases that are practical, durable and
fashionable. Our goal is to continue to create unique cases for all
lifestyles and uses. From the classroom to the boardroom, from a
day in the office to a night on the town, Mobile Edge will have a
case to fit your style.
Who We Are
• Mobile Edge was created by a group of senior computer industry
professionals for the sole purpose of producing superior
computer-related carrying cases and accessories
• Backed by a world class factory that specializes in design and
cut-and-sew production
• We strive to provide a better case, at a better value, with better
margins
• We are the pioneer and industry leader in Women’s cases,
offering unique and stylish options to the standard black case.
• Partnerships with the Susan G. Komen for the Cure and the
Boomer Esiason Foundation create the opportunity to offer
themed cases, while helping raise money for their causes.

3. About us
Business Strengths
• Over 75 years of combined industry experience
• Extensive knowledge of Retail, Commercial, Corporate,
Distribution and OEM Channels
• Mobile Edge is currently the second (#2) most requested brand
In the carrying case category according to PriceGrabber.com
• Strong merchandising, packaging, marketing and promotional
expertise
• Efficient and nimble for fast response and turnaround
• State of the art design capabilities
• Technical innovation
• Expertise in design of women’s cases
• Guaranteed production quality and lead times
• Lifetime Warranty - the strongest in the industry
Ladies Cases
Men’s Cases

4. the MArket
Trends & Statistics
Portable PC Market
• The continuing economic recovery and growing interest in mobile devices will drive PC shipment
growth by 19.8 percent this year compared to 2009. Worldwide PC shipments will total 354.8
million this year, compared to 296.1 million last year. Portable PC devices should total 217.2 million
this year, compared to 169 million last year. Portable PCs will also take a larger market share –
about 70 percent – from desktops by 2012.” - IDC News Service – June, 2010
• IC Insights estimated that unit sales of portable PCs - including notebooks, netbooks, and tablets -
will grow 27% in 2010, reaching about 200 million units worldwide. Broken out, IC Insights said it
expects notebook shipments will grow 20% to 155 million systems in 2010, while netbook sales
are expected to rise 19% to 31 million systems and tablet shipments are expected to reach 14
million in 2010. In 2011, portable PC shipments are expected to climb 21% to 242 million.”
- IC Insights - December, 2010
Netbook Growth
• Businesses and consumers will purchase 36 million Netbooks in 2010 globally.
- Techaisle – August, 2010
• 60 million Netbooks are expected to ship worldwide in 2010, with double that number
reaching global markets in 2013. - ABI Research – July, 2010
Tablets
• Tablet computers are poised to transform the marketplace for personal computers and consumer
electronics, which sees cumulative worldwide sales of tablet computers exceeding 140 million units by
the end of 2012. That’s a combined total of 15.7 million devices sold by 2010, plus a projected 43.6
million in 2011 and another 81.3 million in 2012 - eMarketer – December, 2010
• The Gartner report predicts that as median tablet prices drop over the next two years, sales are projected
to total 54.8 million units in 2011, up 181% from 2010. Driven by the iPad, tablet shipments are expected
to surpass 208 million units by 2014, according to Gartner. - Gartner – January, 2011
• The Apple iPad will dominate this burgeoning market, with a total of 13.3 million units sold in 2010,
followed by 33.1 million in 2011, and 56.1 million in 2012, for cumulative sales of 102.5 million by the end
of that year. The 2012 sales figure represents about 69% of the total market forecast for that year, down
from 85% share this year. U.S. iPad sales are expected to increase from 8.5 million this year to 19.4 million
in 2011, and 30.1 million in 2012. - eMarketer – December, 2010
Consumer Spending
• “Last year, consumers bought $1.05 worth of accessories for every $1
they spent on PCs.” - IDC News Service – June, 2010
• “Consumers spend an additional $314 for each notebook”*
Top items: Input devices • Carrying cases • Extended warranties
- Steve Baker, Vice President NPD Group, 2009

5. the MArket
The “Female Factor”
Today’s woman is already empowered. She brings home the lion’s share of the
bacon in 55% of US households. For one thing, she is the sole breadwinner in
the 27% of US households headed by single women. In dual-income households,
30% of working wives out-earn their husbands. And even in households where
she earns less than he does, her spending power is greater because, as Chief
Purchasing Officer for the family, she spends not only her own paycheck but
most of his as well!
- The TrendSight Group
• “Women accounted for $55 billion of the $96 billion spent on electronic gear”
- Wall Street Journal
• “Women now outnumber men for Internet usage, now totaling 55 million to 49
million men.”
-Nielsen Net Ratings
• “Women bought 51% of all home computers last year.”
-Mediamark Research, Inc.
• “Quality, functionality and the product’s ability to a reflect a woman’s personal style
are her top purchasing criteria.”
• “One in 18 adult women in the USA are small business owners.”
• “Women in business generate $2.5 trillion in annual sales and employ
20 million people.”

6. Press
What Customers Have to Say...
- “I can’t count how many times I received compliments on my bag’s appearance - from men
and women! I’ve been using it daily for 7 months straight now and it still looks almost like
new. I’m really happy with this purchase and would recommend this bag!”
- “This backpack/computer case is everything that I need- organization, easy to carry and
stylish. I’m always stopped and asked about it!”
Rated * * * * *
- “This is the most comfortable backpack I have ever worn. Everything and more fits in it very
well. It has a lot of space for extra items, school books, equipment, etc. But the best feature
is that it fits like a glove and wears on your back very well. I was literally blown over!”
- “The comments and ooooh’s and aaaaah’s were coming from all directions from girls my daughter
did not even know – I heard, “LOOK AT THAT GIRL’S COMPUTER CASE!!!”, more than once.”
- “This bag is great! I travel frequently and needed a case for my computer, but wanted
something stylish. It has plenty of room for my laptop, files, cords, wallet, plus any
additional items I may need to carry along. Plus, it’s lightweight and durable.”
What Editors Have to Say...
“We’re always looking for the Next Big Thing in “Most laptop bags will still have to be opened
backpacks, and this Mobile Edge SecurePack has an [for TSA screeners], but the Mobile Edge Scan-
innovative design that may keep those sneaks with Fast bags flip back to offer an unobstructed view
sticky fingers from stealing your valuable stuff.” of the laptop inside.”
“Mobile Edge has designed the Milano for
female executives who want something a little “Mobile Edge prides itself on creating computer
more stylish than the standard nylon laptop cases that reflect personal style.”
bag. And stylish it is...”
“A laptop bag is a pretty low-tech part of your “The Mobile Edge ScanFast lineup features that oh-so-
gadget essentials but Mobile Edge takes it up a coveted TSA stamp of approval, meaning that you won’t
notch. We’re talking about the Premium have to remove your precious lappie from these cases
when passing through airport security here in the U.S.”
Briefcase from Mobile Edge.”

7. Advertising
National Advertising
Reaching Millions of Buyers and Retailers each month.

8. WoMen’s notebook CAses
The Concept
The premise was simple enough:
Combine stylish fashion with cutting-edge technology...
• Designed by women, for women
• Fashionable yet durable fabrics
• Removable computer section for dual functionality
• Dedicated cell phone pocket
• Detachable accessory/cosmetic pouch
• Category leader - Over 94 Women-Specific SKU’s
• SRP range $19.99 - $279.99
• Best Sellers are $59-$129
• Largest offering of Women’s cases for 8.9” to 17.3” screen sizes

9. WoMen’s notebook CAses
Milano London
Monaco Geneva
ECO Totes
Backpacks ScanFast
Signature Tote Madison
Faux-Croc Portfolios Suede Totes

10. Men’s notebook CAses
Briefcases Messengers
Mini/Notebook Messengers
TechStyle 2.0 Faux-Croc Portfolios
V-Load 2.0 Cases
ScanFast 2.0 Cases
Backpacks
Deluxe Leather Briefcase

11. WoMen’s notebook CAses
susAn g. koMen for the Cure Partnership
The Caring Case Collection™ was designed as our way of
“giving back” to those in need. We donate 10% from the sale of
each exclusive pink-themed cases to Susan G. Komen for the Cure.
The mission of Susan G. Komen for the Cure is to eradicate breast
cancer as a life-threatening disease. For more information, please
contact the Foundation at 5005 LBJ Freeway, Suite 250, Dallas, Texas
75244 or visit www.komen.org.
• Exclusive partnership with Susan G. Komen for the Cure
• 5 Limited Edition SKUs
• Proceeds benefit Susan G. Komen for the Cure
• Promoted through the Susan G. Komen and Mobile Edge websites
• SRP $129-$199
Paris Backpack Milano Geneva
Ultra Tote Faux-Suede Tote ECO Tote

12. booMer esiAson foundAtion
Partnership
The Boomer Esiason Foundation is committed to finding a
cure for Cystic Fibrosis, and Mobile Edge is committed to
supporting their tireless efforts. Constructed with the finest
heavy-duty materials and backed by a Lifetime Warranty,
these feature-rich backpacks are designed to safely carry
your notebook computer as well as your personal gear.
Mobile Edge will donate 10% of the retail sales of these
cases to the Esiason Foundation.
• Exclusive partnership with BEF in the fight
against cystic fibrosis
• Limited Edition SKUs
• Proceeds benefit Boomer Esiason Foundation
• Promoted through the BEF and Mobile Edge
websites, other marketing initiatives
Premium Backpack BEF Signature Tote G-Pak

13. feAtures
Exterior Features
Bungee Shoulder Strap Gel-eGrip Handle
Cushions your Case, Reducing For Superior Comfort,
Stress on Your Shoulders Reducing Stress on Your Hand
Integrated Phone Pockets Built-in Media Pocket
Built-in Cell Phone Pockets for Media Pocket with SoundPort
Easy Access and Organization Headphone Pass-through
Premier Fabrics Exclusive Security Features
High-quality Materials, Up to Superior Designs to Prevent
3360 Denier Nylon Theft and Keep Your Gear Safe

14. feAtures
Interior Features
SafetyCell™ Computer Protection Wireless Security Shield™
Exclusive SafetyCell Computer Protection Protects Bluetooth-enabled Cell Phones
System Protects your Notebook and PDAs from Hackers
Computer Compartment Built-in Cell Phone Pocket
Dedicated Compartments keep your Built-in Pockets to Keep your
Notebook Safe and Separate Phone Safe and Accessible
Integrated Ticket Pockets Detachable Wristlet
Keep your Tickets and Travel Matching Wristlets for Small
Documents Easily Accessible Accessories or Cosmetics

15. feAtures
Wireless Security Shield™
The Mobile Edge Wireless Security Shield™ has been engineered to thwart electronic
threats targeting wireless products including Bluetooth-enabled cell phones and PDAs.
By placing their cell phone or PDA in the Wireless Security Shield™ accessory pocket,
users can insulate their device from Bluejacking, Bluesnarfing, wireless spam and even
viruses that can spread among Bluetooth-enabled computers.
• “As users store more personal information on Bluetooth devices, the
need to address security and privacy threats becomes more pressing.”
- PC Magazine, October 18, 2005
• “We are not aware of any workarounds for the SNARF or BLUEBUG
attacks at this time, other than to switch off Bluetooth.”
- thebunker.net, May 30, 2006
The Threats
The SNARF attack
Connect to cell phones without alerting the owner.
Hacker gains access to entire phonebook (and any images or other data associated with the entries), calendar, IMEI
(International Mobile Equipment Identity), which uniquely identifies the phone to the mobile network, and is used in
illegal phone ‘cloning’) and more
The BACKDOOR attack
Establish trust relationship through “pairing”, but ensure it no longer appears to victim.
Attacker is free to continue to use any resource so data be retrieved from the phone without the owner’s knowledge
or consent
The BLUEBUG attack
Hacker gains full access to AT command set, enabling use of phone to initiate calls to premium rate numbers, send
SMS messages, read SMS messages, connect to Internet, and monitor conversations in the vicinity of the phone
BLUEJACKING
Hacker “pairs“ with Bluetooth phone to pass message during initial “handshake” phase, creating potential security
problems
The Solution - The Wireless Security Shield
How it works:
• Engineered to eliminate electronic threats targeting Bluetooth-enabled cell phones & PDAs
• By placing their cell phone or PDA within the Wireless Security Shield™ pocket, Mobile Edge
customers insulate their device from Bluejacking, Bluesnarfing, spam and viruses that can
spread among Bluetooth-enabled devices
• Technology first developed by NASA to help block out electromagnetic waves and
radio frequencies
• Pocket is zinc-impregnated, with conductive fibers woven into the material that effectively
reduce up to 99% of radio frequencies and electromagnetic waves, keeping devices safe
and secure.

16. feAtures
Exclusive Features
The new ScanFast™ Collection - “Checkpoint Friendly” laptop cases
designed to speed travelers with laptops through airport security
luggage check points quickly. Now, airport screeners can X-Ray a
traveler’s laptop while still inside their bag. The new cases from
Mobile Edge have been tested and exceed new Transportation
Security Administration (TSA) guidelines for carry-on luggage.
The ecollection line of environmentally-friendly laptop cases have a modern, contemporary
styling that incorporates all the features you need when you’re on the move. A dedicated
padded computer compartment keeps your laptop protected, while separate sections for
files, folders, magazines and accessories will keep your gear organized and at your
fingertips. Made of all-natural cotton canvas, these cases pack a lot of style, function
and features into a minimal carbon footprint!
Protect your laptop and the environment with the Mobile Edge ecollection!

17. ACCessories
Stay Productive
MicroClear MicroClear
Cleaning Tabs Portable Hard 3-Pack
Drive Cases
Express Express Wireless
Presentation Remote PC Media Remote Presenter Plus
SecuriCable Combination WiFi Signal
or Key Lock Locator

18. ACCessories
Stay Productive
Comfort-fit
Bluetooth Headset
PowerSmart Slim-Line Bluetooth
Bluetooth Headset Speaker Phone
USB 2.0 Card Reader
Ultra-Portable Wireless USB 2.0 Media Card
Optical Mouse Reader and 3-Port Hub
4 Port USB 2.0 Hub
QuickHub
4-Port USB 2.0 Hub 7 Port USB 2.0 Hub

19. ACCessories
I.D. Sentry Wallets
Designed to stop ID Theft and protect your personal data by shielding
your RFID credit cards from hackers and ID thieves
These days, Identity Theft is everywhere. And with new
technologies come new ways to steal your data. Many new
Credit Cards feature RFID chips, which can be read from a
distance, with no need to “swipe” through a reader. This leaves
the carrier vulnerable to ID thieves with RFID scanners, that can
steal your information just by being in close proximity.
The proprietary Conductive Aluminum lining of the I.D. Sentry
blocks unwanted scans, keeping your cards safe until you’re
ready to use them!
i.d. sentry i.d. sentry
WAllet PAssPort WAllet
• Stop ID Theft! • Stop ID Theft!
• Self-adhering pocket keeps your cards • Compartments for your Passport, 5
both secure from hackers and safe slots for ID/Credit cards and a large
from falling out of your wallet pocket for cash
• Slim design • Slim design fits easily inside jacket
pockets or carry-on luggage
• Luxurious, durable Nappa leather
complements any sense of style • Luxurious, durable Nappa leather
complements any sense of style
• Second, non-shielded pocket for your
standard cards and business cards

20. A new member of the Mobile Edge family is Sumo, known for its
young fashionable laptop case line that is geared for Apple Laptops,
will complement the existing Mobile Edge Collection of carrying
cases. These products include a line of signature sleeves for notebook
and netbook computers and a new line of products named the
Sumo Lifestyle Collection. The Lifestyle Collection includes
non-computer related totes, duffels and a unique range of
collapsible storage cubes.
Neoprene
Laptop Messengers Nylon Laptop Sleeves Laptop Sleeves
Business Class Business Class Business Class
Laptop Messengers Laptop Briefcase Laptop Backpacks

21. Laptop/Netbook Universal Flap Case
Purses
Pant Pocket
Laptop Cases
Large Totes Duffels
Folding Furniture
Folding Desktop Cubes Cubes

22. ConClusion
Why Mobile Edge?
• Leader and innovator in the women’s category
• Unique product designs for your entire computer case product offerings
• 100% Customer Satisfaction Guarantee
• Feature-rich product offering
• Lifetime warranty
• Fast turnaround
• Management channel & industry expertise
• A reason for your women customers to buy another computer case
• All Mobile Edge cases are designed to protect Notebook systems,
reducing defective returns
Why You Should Change
• The average carrying case retail price is $35 to $40.
Mobile Edge products higher retails equals higher revenue and gross
margin dollars
• 95% or more of competitors’ product offering is black, stale with limited
features and most focus on $29 to $69 retails
Mobile Edge products are vibrant, appealing and feature-packed
• Customers paying $2000 for notebooks are willing to pay more than $100
to protect their investment
• More revenue and gross margin dollars per unit sold

23. At Mobile Edge, we know your time is valuable, and
honestly appreciate the opportunity to present our
company and line of products. Please feel free to
contact us if you have any questions, or would like
further information.
Thank you again for your time and attention!
-The Mobile Edge Team
1150 North Miller Street
Anaheim, California, 92806
p: 714.399.1400
f: 714.399.1401
info@mobileedge.com
www.mobileedge.com