1. UnderstandingMedia Audiences

2. 2009 ART HOUSE AUDIENCE PROFILETARGETING AN OLDER AND MORE AFFLUENT AUDIENCE

4. And the least popular age group being 35 to 44 at 14%.

5. The percentage of males to females is both 50%.

8. At the cinema the audience is captive and at higher level of emotional stimulation.

9. Cinema is 33% highest of positively engaging with the media

10. There is less distraction at the cinema e.g. talking or mobile phones

11. No option e.g. changing channels or skipping a page

12. More focus lights out and its quiet and focus on one thing

15. There are 3,721 screens naionwide

16. A multiplex is a new build cinema with 5 or more screens

17. Multiplexes have grown to around 2/3rds of all screens

18. these are smaller circuit screens

20. According to the Pearl and Dean source what can you summarise about the following audience groups and their cinema habits? Which audience would you say is the most profitable one for cinemas? They are mostly likely to target 15-24yr olds as they have the largest party size and are regular cinemagoers with almost all watching the adverts before hand.

21. MEDIA AUDIENCES TV and other media habits UK audience / demographics breakdown

23. http://www.caci.co.uk/acorn2009/acornmap_ext.asp List the main audience profiles used by Acorn Wealthy achievers – wealthy executives, affluent greys, flourishing families. Urban prosperity- aspiring singles, educated urbanities, prosperous professionals. Comfortably off- starting out, secure families, settled suburbia prudent pensioners. Moderate means – Asian communities, post industrial families, blue collar roots. Hard pressed – struggling families, burdened singles, high rise hardship, inner city adversity. VALs stands for values attitudes lifestyles which is a psychographic segmentation adult consumers are put into one of eight segments based on there respone to a VALs questionnaire. This is based on things like innovation, education, self-confidence, intelligence and income. Psychographics are any attributes relating to personality values attitudes interests or lifestyles also called IAO variables. They can be contrasted with demographic variables (such as age and gender).