marketing communication of sbi and internet application

1. State bank of india Prepared By Mohindar solanki 08Mba60

2. INTRODUCTION The origin of SBI dates back to the early 19th century, when the Bank of Calcutta was established in Calcutta (present day Kolkata in the state of West Bengal) in June 1806 under the aegis of the Government of Bengal. Currently State Bank of India (SBI) and its associate banks had 16,000 branches, one of the largest branch networks for any bank in the world. It played a key role in providing working capital finance and term loans to Indian industry. SBI is the largest commercial bank in India in terms of revenues (24.577 billion, 2008), assets(257.183 billion, 2008), deposits, branches and workforce.

3. Marketing Communication Mix

4. Personal Communication Advertisement Sales Promotion Publicity And Public Relations SBI Instructional Material Corporate Design

5. Personal Communication

6. Advertisement

7. Sales Promotion

8. Publicity And Public Relations

9. InstructionMaterial

10. Corporate design

11. Internet Application of SBI

13. The advantages are :-

14. No more late payments.

15. No more queues.

16. No more hassles of depositing cheques.

17. Online Pay:

18. Using SBI e-PAY you can pay your various bills online, directly from your SBI Account.

19. You can pay telephone, electricity, insurance, credit card and other bills - from the comfort of your home or office, 24 hours a day, 365 days a year.

23. You need to have a bank account enabled for net banking facility with transaction rights in anyone of our branches.

24. Click the Direct Taxes link. You are displayed Tax Information Network webpage of Income Tax Department.

25. Click the challan No. applicable.

26. Enter the PAN, name, address, assessment year, type of payment etc.

27. Select State Bank of India from the list & You will straight away to the SBI login page.

28. Enter your Internet Banking user ID and password.

29. Enter the tax amount and submit the page.

30. You are displayed a confirmation page indicating the status of the transaction.