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Moeller-Hoercher “ 2 nd International PR Day” A Visionary American View on B2B PR presented by
Our Work
US B2B PR – Overview/Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Three C’s to B2B PR Communications Content Community
Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Educate, Influence & Promote ,[object Object],[object Object],[object Object],[object Object]
PR/Media Relations and Thought Leadership Media Relations B2B PR uses social networks to connect and develop relationships with targeted media and keep then informed of breaking news Thought Leadership is communicated through executive blogs, video blogs and interviews, podcasts, and white papers. This content is easily shared and can position a business out in-front of its competitors by demonstrating a commanding knowledge of their industry and product.
Engagement and Lead Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 keys to Succeeding in B2B PR – Key #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 keys to Succeeding in B2B PR – Key #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 keys to Succeeding in B2B PR – Key #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Professional Requires New Skillset Listen with intelligence Digital natives/web and social savvy Create compelling and educational content that is strategic and shareable Creative across multi-channels and mediums Strategic counselors Experts across both product corporate and brand marketing
Thank You John Gates Principal, Account Director 617.861.3651 [email_address] Mark Baizen Account Services/Program Management 617.861.3680 [email_address]

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2i pr day_2011_usa

  • 1. Moeller-Hoercher “ 2 nd International PR Day” A Visionary American View on B2B PR presented by
  • 3.
  • 4. The Three C’s to B2B PR Communications Content Community
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. PR/Media Relations and Thought Leadership Media Relations B2B PR uses social networks to connect and develop relationships with targeted media and keep then informed of breaking news Thought Leadership is communicated through executive blogs, video blogs and interviews, podcasts, and white papers. This content is easily shared and can position a business out in-front of its competitors by demonstrating a commanding knowledge of their industry and product.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. PR Professional Requires New Skillset Listen with intelligence Digital natives/web and social savvy Create compelling and educational content that is strategic and shareable Creative across multi-channels and mediums Strategic counselors Experts across both product corporate and brand marketing
  • 15. Thank You John Gates Principal, Account Director 617.861.3651 [email_address] Mark Baizen Account Services/Program Management 617.861.3680 [email_address]