This document discusses various topics related to technology startups including the startup lifecycle, reasons startups may fail, sources of funding, and the importance of alliances, business development, and ethics. It addresses stages from conceptualization to growth and exit strategies. Key points covered are the theoretical, early, and growth stages; bootstrapping and venture capital funding sources; and fostering product development and market access through strategic alliances.

1. Technology Startups
Queen Rania National Entrepreneurship Competition

2. Business opportunity Vs. Business idea
A unique
innovative idea
Has the
needed
knowledge
about skills
Passionate
about it, and
willing to
sacrifice to
make it work
√

3. Startup Lifecycle
Theoretical
Stage
•Concept
•Demo.
•R&D.
Early Stage
•Viable
product.
•Revenue.
Growth
Stage
•Break-even.
•Profit.
Exit Strategy
•Acquisition.
•IPO.

4. The AWESOME! Idea stages

5. Why would the AWESOME! Idea DIE…
 The startup might die because of different scenarios:
 It might be because of funding:
 Going out of cash at the theoretical stage.
 Going out of cash at the early stage.
 It might be because of bad decisions:
 Being stiff while dealing with the business model or the business plan.
 Taking the wrong decisions when it comes to the product development.
 Not considering the market reality.

6. Some technologies that couldn’t make
it

7. Technology Startups sources of
Funding
Bootstrapping
Angel Investors
(Ex. Bedaya)
Corporate
Venture Capital
(VC)
Traditional
Venture Capital
(VC) (Ex. IVH)
Others

8. Sahlman’s* Entrepreneurship Model
People
Team, Capabilities, Attitudes,
Reputation.
Resources
Financial, Physical,
Intellectual.
Deal
Rewards and risks,
Incentives, Ownership,
Harvest.
Opportunity
Customers, Strategy, Business
Model.
Business Plan
Bill Sahlman - HBS

9. Technology Lifecycle adoption curve
Discovery
•Developing
the new
technology
Introduction
•Introducing
the new
technology to
the market
Implementation
•Innovators and
early adopters
start using the
technology
Evaluate
•Innovators
evaluate the
new
technology
and either
adopt it or
reject it

10. Market dynamics
 It’s not impossible yet very hard to expect the market dynamics, because
of:
 In the technology field it’s hard to predict the future.
 To know the market dynamics you need experts in multiple sectors not only the
sector that you are working at.
 The data keeps on changing all the time and it’s hard to collect.
 Still you can:
 Talk to the customers.
 Reasoning indicators, understanding the S curve.
 The historical data.

11. Understanding the S curve
 The technology development curve
0
10
20
30
40
50
60
70
80
90
100
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
Concept
development
Product
Development
Alpha/Beta
Test
Launching

12. Understanding the S curve
 The penetration curve
0
10
20
30
40
50
60
70
80
90
100
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
Early
Adopter
Growing
Market
Mass
Adoption
Slowing
down

13. Alliances importance
 Why you get into alliances?
 Fostering the product developing.
 Giving a better access on the market.
 Understanding the industry culture.
 Entering new markets.
 Some of the large companies nowadays are hiring top
managers in the position of (Strategic Business Alliances),
where this person can focus on developing alliances with
other organizations and companies to develop strategic
alliances and to work on finding new opportunities for the
company through cooperating with other organizations.

14. Some Successful Alliances
LCD
Panel

15. Taking Advantage of a Successful
Alliances
LCD
Panel

16. Why Alliances are more
important for Startups?

17. Startups business development
 Create clear BD targets
 Structure your approach
 Be prepared and solve the problems
 Always be responsive
 Don’t over rush
 Promise less deliver more
 Focus on building the strong partnerships
 Listen to your customers and partners
 Make sure that you have all the needed legal back-up and support

18. Hire the right person!
 The BDM can be:
 Scouting
 Testing
 Scaling

19. Business Development Vs. Sales

20. Network, Network, Network

21. It’s not about how large is your
company!

22. Code of ethics & CR
importance for startups.
How can startups afford having such programs and how it would affect their
work.

23. Recommended to Read

24. For more Information
 Feel free to contact me at:
 Mohammad.Obaidat@gmail.com
 LinkedIn: www.linkedin.com/in/mobaidat
 Twitter: mobaidat