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1. Internet Marketing is hot and
happening

2. Do you know television took 30 years to reach a mass
audience while broadband has taken just three years?
According to estimates, by 2010 most people will be
watching TV via high-speed internet.

4. As more and more companies jump on to the online
marketing bandwagon, this rapidly growing trend has spun
two online revolutions:

8. What you need to keep in mind is: How you succeed in
your internet marketing campaign is going to depend to a
large extent on how you choose your online marketing
company.

9. Advertisers are increasingly preferring online media over
offline media for their advertising and marketing
campaigns. The phenomenal success of the search engine
Google is evidence of a clear shift from traditional
advertising towards online media.

11. Google has rewritten the rules of online marketing and
promotions. Other leading search engines such as Yahoo
and MSN are also coming up with innovative strategies
and technologies to make it easier for users to find what
they are searching for.

12. With competition hotting up between the search engines,
companies that have an online presence are competing
against each other to gain maximum visibility in these
search engines.

13. The result is that internet marketing has moved on from
having merely static websites to highly specialised and
competitive strategies and Web 2.0 technologies such as
search engine optimisation, PPC campaigns, viral
marketing, social networking, internet advertising,
tagging, blogging, wikis, and more.

14. Online media has definite advantages

15. Online media has some definite advantages over offline
media in terms of cost, reach, interactivity, targeting the
right markets and measuring responses. For instance, pay
per click campaigns provide the most qualified leads and
are proven to have highest sales conversion rate.

17. 1.Online advertising is relatively cheaper. It includes
booking ad space in other websites, launching SEO or Pay-
Per-Click campaigns, email marketing, viral marketing.

18. Offline marketing is expensive. It includes printing
marketing material, placing print ads in newspapers and
magazines, booking ad space in public places, producing
and broadcasting television or radio advertisements,
dispatching direct mailers.

19. 2.Online advertisements are more interactive and
therefore more likely to really connect with consumers.

20. Offline advertisements are generally not interactive.

21. 3.Online advertisements do not violate the privacy of
customers.

23. 4.Email marketing enables instant business
communication whether the customer or business affiliate
is across the street or across the globe.

24. Offline advertisements have a limited reach in terms of
distance.

25. 5.Advertising on the internet is not bound by time limits.
Marketing campaigns can continue for as long as you want
(often at minimal extra cost).

26. Offline promotions, be it print ads or radio/TV ads are
usually bound by time limits.

27. 6.Customer queries can be solved instantly and very
cheaply in online media as visitors can themselves look up
the website for further information.

28. This facility is often lacking in offline media, or would
require expensive resources like call centre staff to service
customer enquiries.

29. 7.Customers can look up online advertisements at their
own convenient time.

32. Offline promotion is usually interruptive and blanket-
targets an audience whether they are seeking your
services or not.

33. 9.Online marketing can access millions of potential
customers across the globe with just a few clicks.

34. In offline promotion it is impossible to reach millions of
customers at one go unless you have an exceptionally
large budget (e.g. a Superbowl TV spot).

35. Choosing a good online marketing company

36. A number of highly specialised creative and technical
processes are involved in online marketing. You will not
achieve the desired result unless you select an internet
marketing company that has a thorough knowledge of
search engine optimisation, pay per click campaigns,
website analysis, web copywriting, keyword analysis, code
optimisation, link building, and web analytics.

37. Before you decide on which internet marketing company
to use, make sure the company has a thorough
professional and updated knowledge of these specialised
skills. Check out their processes, find out how they plan to
take on your internet marketing campaign step-by-step,
and make sure they give you some form of guarantee for
their services.

38. If you are interested in learning more about the detailed
steps in a SEO or PPC campaign, visit
www.CleverClicks.com.au a leading SEO and PPC services
provider in Sydney, Australia which has outlined the
processes involved in internet marketing in clear and easy-
to-understand detail.

40. Please visit:
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