#10 Rules, interactive presentation given by @mrhowell, @faris, @scottwitt, @prindlescott and @cstoller at the 2010 CAT Conference in New York City.

1. WHAT NOT TO DO:
10 RULES FOR TRANSITIONING TO DIGITAL
TWITTER: #10RULES
planner erm... producer technologist creative
@cstoller @faris @mrhowell @prindlescott @scottwitt

2. Faris Yakob
Chief Innovation
Officer
MDC
@faris

3. 5 things
to do

4. n o
to do
t
5 things

6. TACKLE EVERYTHING

7. TACKLE EVERYTHING
AT THE SAME TIME

9. sia h
me s
r e a
h i

11. keep ‘Em sep arateD

13. t the
bo u
k a
th in

14. t the
bo u
k a
th in
la s t
lo g y
c h n o
te

16. make the new

17. make the new
fit in old boxes

19. Matt Howell
Chief Interactive
Officer
Modernista!
@mrhowell

20. WANT TO MAKE BAD
INTERACTIVE WORK? SET
UP A SEPARATE GROUP
CALLED ‘INTERACTIVE’.

21. ORGANIZE THE
PHYSICAL WORKSPACE
BY DEPARTMENT AT
YOUR PERIL.

22. YOU CAN’T PREACH IT IF
YOU’VE NEVER
PRACTICED IT.

23. IF YOUR
REORGANIZATION ISN’T
PAINFUL, YOU’RE NOT
PUSHING FAR ENOUGH.

24. JETTISON HANGERS-ON.
DECONSTRUCT TEAMS TO
ESSENTIAL PARTS.

25. Scott Prindle
VP Technology
Crispin Porter +
Bogusky
@prindlescott

26. LESS TALK, MORE ROCK.
DON’T JUST TALK ABOUT
IDEAS. MAKE THEM.
EARLY PROTOTYPING IS
CRITICAL.

27. DON’T LEAVE MOBILE
AS AN
AFTERTHOUGHT.

28. PRESENTING YOURSELF
IN A TORRENT OF
TECHNO-JARGON ISN’T
A GREAT WAY TO MAKE
FRIENDS.

29. IT’S NOT STORY VERSUS
UTILITY. IT’S ABOUT
BOTH. FIND THE RIGHT
BALANCE TO MEET YOUR
CLIENT’S BUSINESS
NEEDS.

30. INTERACTIVE WORK
THAT NO ONE
INTERACTS WITH IS A
PROBLEM.
DON’T CONFUSE THE
USER, PROVIDE A
CLEAR CALL-TO-
ACTION.

31. Scott Witt
Board Member
Boulder Digital Works
@scottwitt

32. CREATIVE FRICTION IS
HEALTHY. BUT NOT
EVERY DISAGREEMENT IS
IDEOLOGICAL.

33. YOU CAN’T CREATE
ADVERTISING AT THE
SPEED OF CULTURE
WHEN YOUR
ORGANIZATION
OPERATES AT THE SPEED
OF PROCUREMENT.

34. LOVE ARCHITECTURE.
NOT CONCRETE. KEEP
FOCUS ON THE STORY,
NOT JUST THE
UNDERLYING
TECHNOLOGY THAT
DELIVERS IT.

35. LEARN TO ORGANIZE
AROUND THE MINORITY.

36. LESS EGOS. MORE CHIEF
COMMON SENSE
OFFICERS.

37. YOUR SUBMISSIONS
ON TWITTER:
#10RULES

38. VOTE AT:
http://bit.ly/
10rulescat

39. Chad Stoller
EVP Digital Strategy
BBDO
@cstoller

40. WHERE IS THE PRINT
STRATEGY GUY?
DESIGNATION CREATES
SEGREGATION.

41. EMBRACE MARKETING
R&D. SOME IDEAS WON’T
MEET THE BRIEF.

42. STOP BUILDING TOOLS.
START ADAPTING TO
THEM.

43. REMOVE LEGACY.
FORCE CHANGES.

44. DON’T ASK “WHAT.”
ASK “WHY.”

45. ADVERTISING DOESN’T
ALWAYS HAVE TO BE
MEDIA BASED.