Archimedes observed his world and moved it by sharing his ideas. Modern day translation, give me social technology to leverage, and I will connect my world.
This presentation is talks about leveraging social media to share ideas. Simple.
2. Archimedes
287 B.C. - 212 B.C.
“Give me a place to stand on,
and I will move the Earth”
1987 A.D. - 2012 A.D.
(translation)
“Give me technology to leverage,
and I will move the Earth”
6. SHIFT
‣ 7+ billion YouTube videos viewed
per month
‣ YouTube is the second largest
search engine
‣ In 6 short years Facebook gains
over 400+ million users
7. SHIFT
‣ 300,000+ businesses have a
presence on Facebook
‣ 100+ million Twitter users signed
up in the last 3 years
‣ 65+ million LinkedIn users
8. SHIFT
‣ Social networks are more popular
than porn
‣ Social traffic exceeded search
engine traffic for the first time last
month (May 2010) in the UK
‣ 34 percent reported first hearing about
or learning more about a product via a
social network
9. SHIFT
‣ 89% of social media users expect to be
able to interact with brands
‣ Consumers are 67 percent more likely to
buy from the brands they follow on Twitter
‣ People are more likely to believe other
users than advertisements for brands
10. SUCCESS
Gary Vaynerchuk grew his
family business from $4
million to $50 million using
social media
Acquisition results:
‣ $15,000 in Direct Mail = 200 new customers
‣ $7,500 in Billboard = 300 new customers
‣ $0 on Twitter = 1,800 new customers
11. SHIFT
71% of marketers plan to increase
investments in social media by an average
of 40% because:
‣ Lower-cost marketing channel(s)
‣ Seeing results in engagement
‣ Seen as advantage, yet soon to be common
12. RESULTS
Revenue Growth for Companies engaged
in Social Media
Highest Social Activity Least Social Activity
20
15
10
5
0
-5
-10
Source: Engagementdb.com June 2008-July 2009
17. What Can I Learn
from Listening?
‣ Reasons for Buying ‣ Define your Channels
‣ Uncover Influencers ‣ Track & Measure
Community Engagement
‣ New Ideas
‣ Customer Service
‣ Benchmark the Outreach
Competition
‣ Find Your Brand
‣ Perspective of Your Brand Evangelists
‣ Capture Industry Trends
‣ Crisis Management
‣ Social Analytics
‣ Sales and Lead
Generation
24. Other successes...
American Express offered the “ultimate, VIP
Glee fan experience” exclusively via Twitter, where
the TV show’s cult-like fans have a large
presence.
More than 250,000 people clicked on a tweeted
link for another contest for AmEx’s co-sponsored
Conan O’Brien tour.
Last year, AmEx did another exclusive Twitter
campaign, for Bon Jovi concert tickets that sold
out within hours.
25. Other successes...
Papa John’s is conducting an exclusive
Facebook campaign, inviting its 1.2 million fans to
enter a contest to name and create their own pie
to be sold at the pizza chain. Profits up to $10,000
will be shared with the contest’s winner.
Jim Ensign, vice president at Papa John’s, said,
“[Facebook] allows our fans to tell their friends
what they’re doing. Facebook spreads the news.”
26. Other successes...
PepsiCo is also getting its consumers in on the
development action. Its new social media
campaign invites its nearly 850,000 Facebook
fans to create, name and market a new Mountain
Dew flavor. Three finalists have been selected,
and will be on sale beginning June 14. Fans can
then vote online for their favorite.
“If we let [our fans] play a role in the product
creative process, we’ll engage them,” said B.
Bonin Bough, global director of social media.
27. Other successes...
Virgin America announced the airline’s Toronto
expansion exclusively through Twitter and offered
a 50 percent discount for 500 travelers. The offer
sold out within three hours. The company also
recorded its fifth highest sales day in its history the
day the Promoted Tweets went live.
Virgin America’s vice president of marketing,
Porter Gale, estimates the resulting free media
exposure to be worth $10 million. Gale said, “You
have to try to use your message authentically and
create it as an organic extension of existing
conversations on Twitter.”
28. TOOLS to get started...
Google Reader LinkedIn
Google Alerts Delicious
Blogsearch.google.com Bit.ly
Technorati.com Blogger.com
Twitter Search Posterous
Xobni WordPress
Knowem.com Tumblr
Twitter SocialOomph
Ping.fm
29. BOOKS
Trust Agents
Six Pixels of Separation
The Whuffie Factor
Groudswell
Crush It
