The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
Starting a Niche Blog
1. Niche Blogging
Presented by
Kate Benjamin
1.23.10 Sponsored by:
2. Topics:
• What is a blog?
• Reasons to have a blog
• Creating a niche blog as a business
• Technology for creating a blog
• Advertising & statistics
• Promoting your blog
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6. Reasons to have a blog
Blog for fun Blog to promote existing business Blog as a business
(Personal online diary) (Corporate blog) (Specific topic of interest)
Corporate website
Corporate blog
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7. Creating a niche blog as a business
• What is your editorial mission and your unique voice?
• Who do you want to attract as your audience?
• What advertisers will want to get in front of your audience?
Think like a publisher
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17. Advertising & Statistics
• Page views
Every time someone visits a page on your site
• Visits
Individual people visiting your site, each may visit more than one page
• Pages per visit
Average of how many pages each visitor is viewing
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18. Advertising & Statistics
Other stats:
• average time spent on site (how long are people spending on your site?)
• bounce rate (how many people left the site from the page they came in on?)
• % new visitors (are you attracting new readers?)
• in-bound links (where is your traffic coming from?)
• out-bound links (what are people clicking on when they leave your site?)
• keywords (what search terms are people using to find your blog?)
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