Many estimates try to perdict the success of mobile ads through the variable of digital ad spending. One of these estimates of eMarketer was published recently by Forbes, and tells us that mobile will account for almost 3/4 of digital ad spending in the U.S. until 2019-20.
2. Many estimates try to perdict the success of
mobile ads through the variable of digital ad
spending. One of these estimates of eMarketer
was published recently by Forbes, and tells us
that mobile will account for almost 3/4 of digital
ad spending in the U.S. until 2019-20.
3. This forecast is based on the shift we see in the
mobile field in recent years – today, almost
everyone uses a mobile device – like smartphone
or tablet, and the advertising world is changing
respectively. Many insights of research institues
recommend to invest more budgets in mobile
marketing.
4. HERE ARE SOME STATISTICS THAT WE SHOULD
TAKE INTO ACCOUNT:
Mobile digital media time in the U.S. is higer at 51%
when compared to desktop media time (only 42%).
According to Mobupps experts, this situation
happens not only in the U.S. The mobile
consumption is growing significantly all over the
world. The growth rates depend on the
development of the country and the financial
capability of its population.
5. According to the predictions of eMarketer, over the
next four years, the mobile ad spending will
continue its growing and reach 72.2% in 2019. In
Mobupps we are used to be updated in all the
forecasts and we are sure that this forecast will
come true.
6. Moreover, the preference of many consumers is
mobile apps and less mobile sites.
86% of time is spent on mobile applications when
compared to mobile web. That is why we see
people investing in mobile applications.
Shoppers via smartphones – 90% of them use their
smartphone for pre-purchasing activities.
25% of all search queries are on mobile devices.
This data is very important: when user searches on
mobile, it is possible to advertise relevant ads to its
search preferences, and increase the
advertisement’s value to the user.
7. NOT ONLY MILLENNIALS
You may think that the characteristics of the
population that consume media in mobile devices is
very young. According to Mobupps stats – it is not
always true. Recently, we see that the population’s
characteristics are more diverse. That is because
more and more populations use mobile devices,
compared to the past, even people in their 50s-60s-
70s.
8. For more info visit:
http://www.mobuppsblog.com/the-optimistic-forecast-
for-mobile-ad-spending-in-2019/