MoBroadbandNow Project

1. Regional Technology Planning Team Report
MID-AMERICA REGIONAL COUNCIL
BROADBAND STUDY
September 14, 2011

6. MID-AMERICA REGIONAL
COUNCIL
BROADBAND RESIDENTIAL NEEDS STUDY

7. RESIDENTIAL STUDY BACKGROUND
 Survey mailed May 2011
 4000 homes randomly sampled.
 410 returned surveys / 10.25% response rate
 400 returned surveys analyzed
 Provides margin of error of ± 5 percentage points

8. RESIDENTIAL STUDY: WHO RESPONDED ?
% of total County pop as % of MARC
County Frequency
respondents Region Population
Cass 27 7% 9%
Clay 71 18% 20%
Jackson 239 62% 61%
Platte 43 11% 8%
Ray 7 2% 2%
NOTE: 3.25 % OF RESPONDENTS DID NOT INDICATE OR
INDICATED A COUNTY OUTSIDE THE REGION AS THEIR
COUNTY OF RESIDENCE

9. RESIDENTIAL SURVEY: WHO RESPONDED ?
100%
90% 12%
Male Other Urban No Rent
80% 13%
70%
43%
61%
60%
50% 89%
40% 84%
73%
30%
52% Female White Yes Own
20%
35%
10%
0%
7% Rural
Gender Race Residence Kids Home
Note: Remaining % is non-response

10. RESIDENTIAL SURVEY: AGE OF RESPONDENTS

11. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Household
County
Income (Census)
Cass 59,226
Clay 57,983
Jackson 45,798
Platte 65,877
Ray 51,321
MARC Region 56,042
Missouri 45,149
Median Income of surveyed HH > Median HH income of the region
(29% did not respond to income question)

12. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND
INTERNET ACCESS AT HOME

13. RESIDENTIAL SURVEY:
WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND
WHEN DID THEY FIRST HAVE ACCESS TO BB / HSI AT HOME ?
80%
72%
70% % HH with Computer % HH with BB or HSI at home
Computer trend line Internet trend line
60%
50%
40%
34%
30%
24%
16% 19%
20%
14%
10% 4% 9%
4%
1%
0%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

14. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
Types of Internet Access at Home (n=362)
Cable 54%
DSL 30%
Fixed Wireless 11%
Cellular BB 3%
Dial-up 2%
Don't Know 2%
Other 2%
Satellite 1%
0% 10% 20% 30% 40% 50% 60%

15. APPLICATIONS (RESIDENTIAL)
Keep in touch with friends and family 92
Information to buy services and products 88
Online banking 74
News or politics 71
Health or medical information 70
Buy online 68
Social networking site 66
Watch TV or other videos 51
Visit state or local Gov. sites 47
Look for job online 34
Work from home 34
Play online video or games 31
Contribute to a web site or blog 28
Look for a place to live 22
Home-based business 20
Share something online that you created 19
Sell online 19
Take class or do homework 18
0 20 40 60 80 100

16. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND
COMPUTER ACCESS
Don't know 9%
Not at all important 9%
Somewhat Important 12%
Important 26%
Very Important 44%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

17. MID-AMERICA REGIONAL
COUNCIL
BROADBAND BUSINESS NEEDS STUDY

18. BUSINESS STUDY BACKGROUND
 Online survey available from:
 March 2011 to September 2011
 47 local businesses responded (as of 09/12)
 17% were satellite offices
 40% had satellite locations
 32 questions about broadband or high-speed
Internet services in the Mid-America region

19. BUSINESS STUDY – RESPONSES BY COUNTY
Percentage of Percentage of
Total Total Number of
County Frequency Respondents Businesses
Cass 4 9% 2%
Clay 6 13% 18%
Jackson 32 68% 67%
Platte 2 4% 7%
Ray 2 4% 1%

20. EMPLOYEE BUSINESS SIZE
1–4 33%
5 - 25 33%
26 – 100 22%
101 to 500 9%
501 to 750 0%
751 – more 4%
Percentages are rounded

21. BUSINESS CLASSIFICATIONS
Accommodation and Food Services 3%
Agriculture, Forestry, Fishing and… 5%
Arts, Entertainment and Recreation 8%
Educational Services 5%
Finance and Insurance 8%
Health Care and Social Assistance 26%
Information 3%
Manufacturing 3%
Professional, Scientific and Technical… 21%
Public Administration 13%
Transportation and Warehousing 3%
Utilities 3%

22. CURRENT INTERNET PROVIDER (N=31)
AT&T 32%
AT&T U-verse 3%
CenturyLink 6%
Comcast 6%
Hospital intranet 3%
Hughes NET 3%
LightEdge 3%
Sprint 3%
SureWest Communitcations 10%
Time Warner Cable 6%
UMKC 3%
Verizonwireless 3%
Windstream 10%
94% of respondents have internet access at their business
 Two respondents indicate broadband service was not available
 Another two respondents stated that internet service was too expensive

23. TYPES OF INTERNET CONNECTIONS
T-1 37%
Frame Relay/Fractional T-1 (i.e.,… 3%
Mobile Wireless (Cellular Aircard) 14%
Cable Modem 17%
Fixed Wireless 6%
DSL 29%
Fiber to the Premises 14%
Satellite Broadband 3%
Dial-up Line - 56 Kbps or Less 3%
55% did not know their speed

24. BROADBAND SERVICE RATINGS
Don’t
Very Very Response
Services Satisfied Dissatisfied Know/Not
Satisfied Dissatisfied Count
Applicable
Cost of
internet/network 6% 44% 27% 6% 17% 34
service
Speed of the on-line
connection
9% 56% 12% 20% 3% 34
Billing practices of
your provider
3% 76% 3% 0% 18% 34
Reliable access to the
Internet
12% 70% 9% 6% 3% 34
Training and technical
support
3% 56% 9% 3% 29% 34
Customer Service
Representative’s
knowledge when you
3% 67% 12% 3% 15% 33
call for service
Installation
technician’s ability 12% 62% 0% 0% 26% 25
and courteousness

25. BROADBAND SERVICE RATINGS

26. SUPPORTED INTERNET APPLICATIONS
E-mail 100%
Videoconferencing 36%
File sharing 64%
Internet telephone 42%
E-business 42%
Website applications 73%
Business to business functions 33%
On-line education 36%
Banking 70%
Monitoring functions (energy,… 9%
Research 61%
On-line appointments 36%
On-line customer support 39%

27. COMMERCIAL BROADBAND ENVIRONMENT
There is not a broadband
option available that is 13%
suitable for my business.
Not Competitive at All, only
26%
one provider option
Somewhat Competitive,
23%
two providers
Competitive, several
39%
options

28. COST OF SERVICE
Don’t know how much we pay. 17%
More than $300 per month 23%
Between $200 and $300 0%
Between $100 and $200 27%
More than $50 and less than $100 17%
Less than $50 17%

29. BROADBAND STRATEGIC PLANNING
 Will identify strategies, and related directions,
initiatives, goals and objectives, that can be
employed by interested parties within the
region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
to better help the region build long term
broadband sustainability
 Addresses both availability (supply) and
adoption (demand) within the region.
29

30. BROADBAND STRATEGIC PLANNING PROCESS
 The Strategic Planning process is split into four
(4) phases:
 Phase 1 (Completed Today): Needs Assessment
and Existing Information Review – A detailed
understanding of the current broadband climate
and the current and future broadband-related
needs in the region.
 Phase 2 (Beginning Today): How to move from the
current broadband environment to the one needed
within the region.
 Strengths,
Weaknesses, Opportunities and Challenges
(SWOC) analysis will be performed.
30

31. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
31

32. UNDERSTANDING SWOC

33. SWOC ANALYSIS
 Phase 2: cont’d
The analysis should cover a wide range of issues
including those centered on:
 residential, business and institutional broadband
availability and adoption,
 whether available bandwidth(s) are sufficient for current
as well as near and long term needs and applications,
 potential upgrade and expansion possibilities,
 reliability of existing networks,
 related matters.
Providers are asked during Phase 2 to present their ideas
on possibilities for advancing the broadband
environment.
33

34. INDIVIDUAL SECTOR DATA
 Online Surveys (OLS) were received from the
following groups:
Library (1) Industry & Manufacturing (6)
Local Government (13) Community and Social Services (14)
Business & Prof. Serv. (2) Higher Education (1)
Healthcare (6) Public Safety (20)
K-12 Education (7) Workforce Development (2)
Environment (1) Energy (4)
Economic Development (1)

35. SWOC ANALYSIS
Voting
35

36. UNDERSTANDING SWOC

37. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 3: Findings Review and Initial Strategic
Plan Element Development – The RTPT will
review the initial findings, priorities, potential
strategic directions and actions, timelines and
resources needed related to those potential
directions.
 In this phase, a number of potential strategic
directions and initiatives will be identified,
reviewed, discussed, and then incorporated into the
initial draft of the Strategic Plan.
37

38. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
 Short, medium and long term goals and objectives to boost
broadband adoption and availability.
 Action Items and Implementation Plan
5. Financial, human and organizational resource
considerations
6. Timelines and benchmarks for measuring progress
38

39. Additional Discussion
39

40. Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
Broadband Summit Nov. 17, 2011
Capitol Plaza Hotel, Jefferson City, MO
Follow us on Facebook and Twitter
40

41. THANK YOU
FOR YOUR PARTICIPATION IN THE
MID-AMERICA
BROADBAND PLANNING
PROJECT!
41