Here is a presentation that explains why and how to create a mobile website for the Retail Sector. At the end, there are also some tips on how to promote your mobile website!

1. Why and how to create a mobile
website for the Retail sector
+ how to promote it!

2. A mobile
site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store

3. A mobile
site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store

4. Why ?
Equipment
Retail use
Local !
33%
43%
52%
0%
10%
20%
30%
40%
50%
60%
Q1 2011 Q1 2012 Q1 2013
Smartphone Penetration
Source: http://www.ourmobileplanet.com

5. 46% visited
A store !
Why ?
Equipment
Retail use
Local !
Yes
74%
No
26%
Have searched for a
product or service on
their mobile
Source: http://www.ourmobileplanet.com

6. Why ?
Equipment
Retail use
Local !
Source: http://www.ourmobileplanet.com
81%
Search for
local
Information !
Resulting
in 68% of
the cases
in an
action !

7. Agenda
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store

8. Source: http://www.ourmobileplanet.com
What ?
Local On the Go Search Showrooming

10. What ?
Local On the
Go
Search Showrooming
Easy access
to stores
Easy access
to menu
Easy access
to actions /
promos
Adapted
Design !

11. What ?
Local On the Go
Search
Showrooming
Mobile Site must be
thought in order to
improve your Local Search
performance
• Stores
• Local brands & products
• Local promotions
à Customers must find you
when a store is around!

12. What ?
Local On the Go Search
Showro
oming

13. A mobile
site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store

14. A mobile
site …
Why ?
What ?
Promote
Equipment
Retail use
Local !
Local On the Go Search Showrooming
Auto Redir
Street
Search
In Store

15. Source: http://www.ourmobileplanet.com
Promote
Auto Redir
Street
Search
In Store

16. Source: http://www.ourmobileplanet.com
Promote
Auto Redir
Street
Search
In Store

17. Source: http://www.ourmobileplanet.com
Promote
Auto Redir
Street
Search
In Store
Buy Google Keywords
ü Around your stores
ü When your stores are open
ü On your brands
ü On your promotions
à And offer a specific
mobile-advantage to drive
traffic in your stores !

18. Source: http://www.ourmobileplanet.com
Promote
Auto Redir
Street
Search
In
Store

19. à Is your website mobile optimised?

20. Contact us:
Email: info@mobilosoft.com
Twitter: @mobilosoft
Website: http://www.mobilosoft.com
Blog: http://www.solomoforretail.com/
"