The biggest things sometimes come from the smallest changes. How does this apply to your marketing?

1. mobileYouth Asia LIVE! Episode 10 The Small Little Things

2. The next time you’re involved in … Download Charts http://www.mobileyouthreport.com

3. … creating a Youth MVNO flickruofdenver Download Charts http://www.mobileyouthreport.com

4. … launching a BIG ad campaign flickrroytsaplinjr Download Charts http://www.mobileyouthreport.com

5. … or a multi-million dollar rebrand ~ $386,000 USD for a new logo Download Charts http://www.mobileyouthreport.com

6. Ask yourself Does the answer really need to be this Download Charts http://www.mobileyouthreport.com

7. Ask yourself Does the answer really need to be this BIG ? Download Charts http://www.mobileyouthreport.com

8. Ask yourself Does the answer really need to be this COMPLICATED ? Download Charts http://www.mobileyouthreport.com

9. Ask yourself Does the answer really need to be this EXPENSIVE ? Download Charts http://www.mobileyouthreport.com

10. Often, simple is better flickr minimalistphotography101.com Download Charts http://www.mobileyouthreport.com

11. Simple answers work Download Charts http://www.mobileyouthreport.com

12. What’s the appeal of big answers? Download Charts http://www.mobileyouthreport.com

13. Getting rid of excess budget? flickrimages_of_money Download Charts http://www.mobileyouthreport.com

14. Immortalizing yourself? Download Charts http://www.mobileyouthreport.com

15. Immortalizing yourself? "I don't want to achieve immortality through my work... I want to achieve it through not dying.“ —Woody Allen CC David Shankbone Download Charts http://www.mobileyouthreport.com

16. Or, do you want simple answers, but … flickr: scrippsbee Download Charts http://www.mobileyouthreport.com

17. don’t really understand the question? flickr: scrippsbee Download Charts http://www.mobileyouthreport.com

18. It happens to all of us Download Charts http://www.mobileyouthreport.com

19. Circle K is the first and biggest convenience store in Indonesia flickrjoecrawford (artlung) Download Charts http://www.mobileyouthreport.com

20. In 2009, 7-Eleven arrived and young people suddenly stopped going to Circle K CC myke2020 Download Charts http://www.mobileyouthreport.com

21. Circle K started selling whatever 7-Eleven was selling … Download Charts http://www.mobileyouthreport.com

22. Circle K started selling whatever 7-Eleven was selling … and spending more money on advertising … … to no avail Download Charts http://www.mobileyouthreport.com

23. Circle K started selling whatever 7-Eleven was selling … and spending more money on advertising … … to no avail Download Charts http://www.mobileyouthreport.com

24. 7-Eleven actually became a COOL place to hangout Download Charts http://www.mobileyouthreport.com

25. 7-Eleven actually became a COOL place to hangout a convenience store!?! Download Charts http://www.mobileyouthreport.com

26. 7-Eleven became cool with a shoestring advertising budget flickrcalleecakes Download Charts http://www.mobileyouthreport.com

27. While Circle K … “Why would anyone hangout in front of Circle K? It’s usually dark and a bit scary. Maybe it’d be different if there weren’t those drunks and thugs with tattoos hanging out there. Or the drunk and tattooed thugs.” Iskandarsyah Putra, 19, Jakarta Download Charts http://www.mobileyouthreport.com

28. Then Circle K had a light bulb moment … literally flickrrebeccaselah Download Charts http://www.mobileyouthreport.com

29. 7-Eleven had better outside lighting and a sitting area … acomfortable place to hangout Download Charts http://www.mobileyouthreport.com

30. It’s not about making the place a cooler hangout place than the competitor Download Charts http://www.mobileyouthreport.com

31. It’s about providing a place for the young people who already want to hangout at Circle K Download Charts http://www.mobileyouthreport.com

32. So they prototyped a store with bright outside lighting and a sitting area Download Charts http://www.mobileyouthreport.com

33. With great success Download Charts http://www.mobileyouthreport.com

34. The next time you have BIG answer … flickrcarbonnyc Download Charts http://www.mobileyouthreport.com

35. Ask yourself flickrericmolina Download Charts http://www.mobileyouthreport.com

36. Am I answering the right question? flickr: robertcouse-baker Download Charts http://www.mobileyouthreport.com

37. Maybe we can help you ask better questions Contact us: Ghani Kunto Business Development Manager for Asia ghani.kunto@mobileYouth.org +852 8 176 365 0 http://mobileYouth.Asia Download Charts http://www.mobileyouthreport.com

38. or maybe you’re ready for some answers http://mobileYouthReport.com Download Charts http://www.mobileyouthreport.com