For over a century we have practised marketing based on industrial principles continuing to manifest its DNA in advertising, PR, marketing and product development. Marketing historians will look back on the beginning of the 21st century as the defining point at which social marketing finally gained the necessary tools - social media, the mobile phone and digital distribution to become a realistic proposition to deliver consumer value.
29. If you answered with “ A ” your organization is practising INDUSTRIAL marketing Low product adoption rates Price based competition High impact campaigns Focus on technological features High account management costs High customer churn Friction between product devt and marketing Benchmarking
30. If you answered with “ B ” your organization is practising SOCIAL marketing Grass roots movement Projects define marketing Prioritize dialogue Take risks Focus on social currency and advocacy Integrated product development and marketing Churn and loyalty key to marketing success
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