State of Mobile

Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com

In 2011, the number of smartphones
sold exceeded the number of PCs sold.


In a few years, the number of mobile
devices will DWARF the number of PCs


“It is not the strongest
species that survive,
not the most intelligent
but the ones most
responsive to change”

-Charles Darwin


“The Kodak problem is that it did
not move into the digital world
well enough and fast enough.

Why?

Answer: The organization overflowed with complacency.

New technology has fierce competitors, low margins and
cannibalizes your high margin core business. Kodak did not
take decisive action to combat the inevitable changes.”
-http://www.forbes.com/sites/johnkotter/2012/05/02/barriers-to-change-the-real-reason-behind-the-kodak-downfall/


Traditional Ticket Website
Ranking Is Competitive


Where do you fit in?


What is your mobile strategy?
-150 Million iPhones have been sold
-Over 850,000 Androids activated daily
-Over half of Internet traffic is mobile
-App users have higher incomes
-There Will Be More Smartphones Than
Humans on the Planet by Year’s End
-A Cisco Study Suggests Internet Traffic on
Mobile Devices Will Increase 26-Fold by 2015


Last year, something profound
happened…


App vs. Traditional Website


So where are we in the mobile revolution?


The US is halfway through the “dumb-phone conversions cycle”


Now, the smartphone demographic is young
adults with money, but soon it will be everyone.


And then there are tablets. Tablets alone should
pass PC sales in 2-3 years.


What platforms would you want your mobile
presence to be on?


Today, it’s a two-horse race – iOS and Android


So what do people do on mobile?

First, they do pretty much everything they
do online…


They consume content….


They look at ads…


They listen to music, use Twitter and Facebook…


They shop…
“38% of U.S. consumers have used smartphones to buy
products or services”
–comScore, Dec. 2011

“Fandango sold 68,000 tickets
between 3 and 4 pm Pacific
time on the opening day of
The Avengers through their
mobile ticket site and
applications”
–tech crunch, May 2012


Global Internet users will double over the next few
years, and most will be mobile.


So how do ticket partners fit in?


You can battle it out in the competitive world of SEO…


But even if you do win the SEO battle, the rate of
mobile traffic you are receiving is growing.


“A retailers chance of converting mobile traffic
into sales without a mobile sales tool is very low.”
-Mashable Dec, 2012

How do we solve this problem?


With a mobile optimized website and a mobile
application.


What is a mobile website?


Great! You have a mobile site. Once you get
someone to your mobile site, or your traditional
site, how are you going to get them to come
back?


Mobile applications, simply by the nature of their
functionality, have extremely high retention rates.
Why?

Because just like the fax machine and email, they
provide the desired information faster and easier.

How do mobile ticket applications work?
Why are they better than mobile sites?


Multiple search options, using geo-location or
by setting the location manually.


Mobile apps provide venue maps and venue
location that can be integrated into the device’s
navigation system.


Mobile applications allow your customer to
customize their ticket search.
Favorite Events Price Filters


Mobile applications can engage the customer
with…
Reminders Social Networking iTunes Search (iPhone only)


Mobile applications can bring customers back to
the app with PUSH notifications.


Does Push Work?


When should you build a mobile presence?

Search algorithm changes affect website
traffic, not applications!

How much of your traffic is mobile?

It’s a good idea to put analytics software on
your site to see what type of traffic you have!

What are your mobile solution options?


You can have a mobile site.


You can build your own proprietary app.


If you decide to become a broker
and purchase the Ticket Network
POS, you can upload your tickets to
an app exchange like Tickets On
The Fly or StubHub.


Or you can build a semi-custom app with
Mobile Ticket App.


What will make your FREE app successful?
If an app is free the user needs a reason to keep it.

1. App needs to function correctly.
2. Need multiple ways for users to interact with the app.
3. Need ways the user can customize how they search.
4. Need to re-engage the user through the application to
provide more value.

You would rather have 15,000 downloads and 5,000 active
users than 50,000 downloads and 1,000 active users.


MobileTicketApp.com
1.888.206.6374 Ext 5
Mark@MobileTicketApp.com
“If your business is not mobile now, it will be someday soon –
or you will lose market to those businesses that are.”
–Mashable.com


State of Mobile

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