MIPTV 2011 - Two Screen World - Michael Schneider

1. The Two Screen World
MIPTV - April 2011
Michael Schneider
CEO / Co-Founder

4. 95% of you will check
your smartphone at least
twice while I’m talking.

5. The other 5% of you
will want to.

6. A.D.D.

7. A.D.D.
A condition characterized by when a person is easily
distracted and has difficulty staying focused on an
individual activity for any period of time.

20. We live in a two screen world.

28. (Source: motorolaconf, August 2010)

29. 4 births a second
(Source: motorolaconf, August 2010)

30. 4 births a second
39 mobile phones sold a second
(Source: motorolaconf, August 2010)

32. January, 2009
4.2 billion mobile phones

33. January, 2009
4.2 billion mobile phones

34. January, 2009 October, 2010
4.2 billion mobile phones 5+ billion mobile phones

35. January, 2009 October, 2010
20%
4.2 billion mobile phones 5+ billion mobile phones

37. Mobile Today

38. Mobile Today
• 5 billion users

39. Mobile Today
• 5 billion users
• Over 150 million iOS

40. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)

41. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first two months ‐> one every 3 sec

42. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first two months ‐> one every 3 sec
• iPhone users spend 30+ minutes PER DAY in apps

43. Mobile Today
• 5 billion users
• Over 150 million iOS
• Android biggest OS (350,000+ new users/day)
• iPad 1: 2,000,000+ in first two months ‐> one every 3 sec
• iPhone users spend 30+ minutes PER DAY in apps
• By 2013, more people will access internet from mobile devices
than computers

45. DefiniRon of “Mobile” changing

54. Mobile apps account for 50% of
all mobile internet traffic.
(Source: Zokem, September 2010)

55. What’s an app?

57. (Source: aimgroup.com, September 2010)

58. •$2 billion mobile $ in 2010
(Source: aimgroup.com, September 2010)

59. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
(Source: aimgroup.com, September 2010)

60. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
(Source: aimgroup.com, September 2010)

61. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
•iPad users = $85/week average
(Source: aimgroup.com, September 2010)

62. •$2 billion mobile $ in 2010
•70% via app, 30% via mobile web (+$800M)
•iPhone users = $65/week average
•iPad users = $85/week average
•Average spend 50% higher on mobile than web
(Source: aimgroup.com, September 2010)

63. PayPal Mobile increasing from
$25M in 2008 to $500M in 2010
(Source: xchat, October 2010)

76. Take control of
both screens.

77. THANK YOU
michael@mobileroadie.com | @msfd | @mobileroadie