Mobile NFC

1. mobilemondaybeijing
the mobile professionals community
Mobile Monday Beijing #35
Mobile
Contactless
& NFC

2. Benjamin Joffe
本杰明
4 years 1 year 5 years

3. What I do Now
• Plus Eight Star, CEO
– Digital Strategy & “Innovation Arbitrage”
– Best practices from Asia’s Internet
and mobile scenes
• Cmune, Partner
– 3D social games
– Paradise Paintball, first “social shooter”
on Facebook, MySpace, Apple.com
• Mobile Monday Beijing, Co-Founder
– Monthly forum for mobile professionals

5. References
EUROPE
USA
ASIA

6. Paradise Paintball | World’s First Social FPS!
www.cmune.com
www.facebook.com/paradisepaintball

7. AWARDED
“BEST NEW
GAME”
ON
MYSPACE
(GDC 2010)

9. Supporting China’s Mobile Community
Since 2006
• 4 Years of Fun!
– 35 Events
– 124 Speakers
– 3,000+ Participants
• Fantastic Sponsors
• And you!

10. 3G Tribe

11. Partnering Organizations

12. Media Partners

13. Survey

14. Tonight:
Contactless Tech & NFC

15. NFC for Beginners
• Near Field Communication
– Short-range wireless communication (<10cm)
– Extension of the ISO/IEC 14443 proximity-
card standard (contactless card, RFID)
– Smartcard + reader into a single device.
• NFC is primarily aimed at mobile phones.

16. NFC vs. Bluetooth

17. NTT DoCoMo’s Wallet Phone
• 310,000 points of sales
• 25 million phones

20. Speakers
Karl J. Weaver OEM/ODM Handset BD Manager
Gemalto
Lionel Brahami Founder & CEO
Famoco Ltd.

21. Taobao, China Mobile
M.I.A.

22. Future Sessions
Suggestions Received for Future Sessions
iPad Mobile & Cleantech
Mobile Commerce APAC Market
Mobile Apps Mobile Browsers
Mobile 3G Apps Mobile Payment & NFC
M2M Business Models Technology Trends
Feel free to send us yours at
info@mobilemondaybeijing.com

23. Call for sponsors 2010!
Support the community
in 2010!

24. 10.30pm回家

25. Next Events
See you next time!
Suggestions welcome 
info@mobilemondaybeijing.com