This is a presentation for the Business students of De La Salle University doing their entrepreneurship project. The presentation is delivered on Feb. 8, 2012 at the Yuchengco Hall.

1. Mavic G. Pineda
Information Technology Dept, DLSU
8 February 2012

2. Agenda
 Brief background on e-Commerce
 What is Web 2.0
 From 2.0-3.0
 Putting your merchandise in the web
 Open market 3.0
 What does it take?

4. Electronic Markets
 A market is a network of interactions and
relationships where information, products,
services, and payments are exchanged.
(Turban, 2005)
 The market handles all the necessary
transactions.
 An electronic market is a place where
shoppers and sellers meet electronically.
 In electronic markets, sellers and buyers
negotiate, submit bids, agree on an order,
and finish the execution on- or off-line.

5. Before

6. Now

7. Back in 2006

8. In 2012

9. rich user
experience
collective
collaboration intelligence
radical trust
tagging WEB 2.0
cloud services
participation
rich media
Source: http://oreilly.com/web2/archive/what-is-web-20.html

10. Web 2.0 is a meaningful
disruptive change!

11. OPEN MARKET 3.0
Some basic
principles to keep
in mind!

12. Use effective photos.
 Be original. Be creative.
 Use action photos.

13. Make your photos play
music.

14. Your web store is the
same as your physical
store.

15. Attract your customers.

16. Organize your
merchandise.

17. If these are your products,
how do you organize them?

18. Tantease in Multiply
What are the
pros & cons?

19. Provide important information.

20. Closer look: Converse
website

21. Closer look: Converse
website

22. Your web store is the same as
your physical store.
 Attract your customer.
 Organize your merchandise.
 Provide important information.
 Product Classifications
 Prices
 How to pay
 Delivery options
 Purchase policy
 Provide room for interaction.
 Have a retention and return strategy!
 Add persona to your page!

24. OPEN MARKET 3.0
Activities Channels/Tools
Advertising Facebook, Multiply
Google Adsense
Diffusion Twitter, Facebook
Microblogs & Social Networks
Interactions Blogs
Events – Flickr, Picasa,
Promotion, Youtube, Vimeo
Documentation
Feedback & Blogs
Testimonies

25. A 2-3minute Youtube video is
more commonly authentic.
Youtube is the no. 3 most
visited website in the Phils!

26. Different ways of showcasing in
blogs.
Forever21 int’l blog
http://blog.forever21.com/
Forever21 Phil blog
http://www.thepoc.net/thepoc-features/beauty-and-fashion/news-and-
events/8314-forever-21-philippines-a-first-look.html
Candykawaiilover
http://candykawaiilover.blogspot.com/search/label/japanese%20fashion

27. What does it take?
 It takes a good amount of time and effort to
plan your webpage-- but less time to
execute. 
 Learn and use social media tools effectively.
Evangelize your product.
 Monitor your communication streams. Get
to know your customers.
 Use application tools to enhance online
services in your online store.

28. Open market
Why??
Open competition
Open networks and
collaboration

29. The top 30 most popular websites in the Philippines as of 2011
More participation from
the customers!

30. So what are
you waiting
for??
All photos used were personally taken & owned by mobilemartha.

31. References:
 Candykawaiilover (2011). Retrieved from
http://candykawaiilover.blogspot.com/search/label/japanese%20fashion
 Converse (2011). Retrieved from http://www.converse.com/
 Forever 21 (2011). Retrieved from
http://www.forever21.com/Product/Main.aspx?br=f21
 Forever21 int’l blog (2012) . Retrieved from http://blog.forever21.com/
 Forever21 Phil blog (2011) .Retrieved from http://www.thepoc.net/thepoc-
features/beauty-and-fashion/news-and-events/8314-forever-21-
philippines-a-first-look.html
 O’Reilly, T. (2005). What is Web 2.0? Retrieved from
http://oreilly.com/web2/archive/what-is-web-20.html
 Techie.com (2011) . Top 30 most popular websites in the Philippines.
Retrieved from http://www.techie.com.ph/features/top-30-most-popular-
websites-in-the-philippines#slideshow-6
 Turban, E. (2005). Fundamentals of E-Commerce.