#learning3 #mobilelearning

Mobile Learning

A.J. Ripin
Strategist, Future and Emerging Technologies, MovingKnowledge
Practitioner, METIL, IST, UCF

Confidential. © 2009 University of Central Florida Institute for Simulation and Training. © 2009 Moving Knowledge. All rights reserved.

UCF CoM (College of Medicine)
Simulation

Reality Medicine Simulation Engine
Sample Projects
NSF
Mobile App Integration
Aid Tracker: Haiti Relief

Google
Leadership Training

The Moving Knowledge Engine
– Seamless Integration of:

Mobile ONR request and NSF assessment funding

Games and Simulations Johnson & Johnson PRD
Virtual Worlds 3D University
Collaborative Technologies Corporate Mobile
Mobile My Sports Pulse Challenge Web 2.0 and beyond Learning, Virtual Worlds
Mobile Simulations for Science, Technology, and KM/Collab
Engineering and Math (STEM) Education
Innovative Defense Acquisition University (DAU)
integration of 3 On-the-Job Simulation
domains:
STEM Education Contingency Contracting
Simulation
Sports Theme
 Training simulation for DAU
Mobile Technology  Uses elements of role
playing and pervasive or
Alternate Reality Gaming
 Uses common technologies:
email, phone calls, SMS
 Students interact with in-simulation characters
 To accommodate small, asynchronous groups
most elements are pre-produced and
delivered through automated system


What I learned today on Twitter

 iPad Studies at Abilene Christian U. Dig Deep
into Learning Outcomes http://bit.ly/q0lNGU
 25 percent higher on the transfer learning
assessments
 Top 100 Tools for Learning 2011
http://bit.ly/qonXC3 (# 5 Prezi - presentation
software, #11 diigo - social annotation tool)

Mobile Phones, Toothbrushes and
Tablets
 Americans and Their Cell Phones (PEW Study
August 2011)
 53% of American adults own a smartphone
 51% of Adults used their handsets at least once
for quick information retrieval in the last month
 90% of Americans use their mobile handsets either
for texting or sending pictures
 73% of Americans use their handsets for both

Tablets
 Americans and Their Cell Phones (PEW Study
August 2011)
 On Average, Americans spend 2.7 hours per day
socializing on their mobile device
 42 percent said they used their mobile phones
to help combat boredom
 13% of Americans admit to using their cell
phones to prevent unwanted social
interactions

Tablets
 Global Perspective (Digital Buzz August 2011)
 Greater than 4 Billion Mobile Devices Worldwide
 Almost 1.2 Billion are smartphones
 Greater than 3 Billion are SMS Enabled

2.25 Billion Toothbrushes in Use
Worldwide (Hirsh)

Computer Adaptive Testing-
Intervention Spacing

 Spacing Effect
 First discovered in 1885 by cognitive
psychologist Herman Ebbinghaus
 Mind loses ability to recall based on a defined
curve
 Most efficient time to study a specific piece of
information is the point along the curve at
which it will soon be forgotten


 Memory Curve
 Varies according to individual
 Differs from one piece of information to
another

 Implications for Assessment
 Curves for each learning objective and
individual user must be plotted independently
 Dynamic formative assessment
 Personalized learning assessment



Practice 3
1
 Once the information has been reviewed, the curve
flattens and the study interval increases.
 After a few repetitions the information has been firmly
imprinted in long-term memory.

Mobile MySportsPulse

 Science and Math education
combined with sports through
mobile learning
 Can be done through SMS,
IVR, email or web browser
 Voice recording or video from
sports celebrities
 Answer sent back and scored by
automated system
 Timed intervals that have
been proven to produce
learning outcomes and
reinforcement

Mobile MySportsPulse
 Impact/Summary
 The numbers, even short-term,
are promising, and point to the
significant impact that MSP can
have on our education system
and society as a whole should the
program vastly broaden its reach
and implementation.
 Nearly 97% of students feel
somewhat to very comfortable
using a cell phone for learning.
 After completing the program,
16% of participants expressed a
greater interest in math and
science, and sports watching and
sport playing both increased,
94% and 30% respectively.
 Media Article and Video of the My
Sports Pulse(tm) Project
http://bit.ly/nsDYbM

Mobile
Interval
Spacing
Algorithm

Creating Intervention Spacing

http://www.spaceded.com/

UCF College of Medicine

 Dr. Juan Cendan,
Dean of Simulation
and Clinical Skills,
UCF CoM
 Virtual Patients
 NIH Grant for AI and CDSS
 Pervasive Virtual Family simulation
(online and mobile apps, email alerts, voice mail
from patient actors using Moving Knowledge)

14

Changing Learning Landscape

 Dramatic Shift in the Workforce
 Millennials currently compose roughly 35% of
the US Workforce, and are projected to be
47% of the US workforce by 2014. (Willyerd)
 Preferred method of training is Mentoring and
not Instructor-led Training; first generation
ever. (Willyerd)

Google Leadership Game

 Interactive experience using Moving
Knowledge for leadership, new product launch
and presentation skills
 Represents a “gLearning” mashup with 7-8
Google tools- YouTube, Gmail, GoogleDocs,
Moderator, GoogleTalk, etc.
 1 Month curriculum created and produced in 3
weeks. 1 year program in 6 weeks. Time and
Cost Efficient

Google Leadership Game

Email
SMS

Web

IVR

Moving Knowledge

The Moving Knowledge Engine is able to interface with Multimodal
several modes of communication including Text Messages, Delivery and
Interaction
Email, Interactive Voice Response, and the Internet giving
users the ability to access content from virtually anywhere.

Curriculum for gLearning @ Google
The Moving Knowledge engine bridges the gap between Google content and
applications by providing keywords that can be tracked as part of the game engine.
Gmail This allows for statistics to be shown on Leader boards, Curriculum Tracking for
Triggered effective analysis and customized reporting.
Content-Wk1

(1 of 5 ) Week 1
(2 of 5 ) Week 1
(3 of 5 ) Week 1
(4 of 5 ) Week 1

Gmail
Week 2
Triggered
Content-Wk2 Google Apps thru Secure Cloud
Debrief Sessions via
(1 of 5) Week 2 WebEx Virtual Classrooms
(2 of 5) Week 2
(3 of 5) Week 2
(4 of 5) Week 2

Gmail Moving Knowledge
Week 3
Triggered
Content-Wk3
Game Engine
(1 of 5) Week 3 Leader Boards
(2 of 5) Week 3
Curriculum Tracking
(3 of 5) Week 3
(4 of 5) Week 3 Reporting


 Increasing Mobile Workforce
 The number of mobile workers accessing
enterprise systems worldwide topped the 1
billion mark in 2010 on the way to 1.2 billion
by 2013, or more than a third of the world’s
workforce. (IDC)

Performance Support (Tyco)


Case Study:
Aphra Communications
 Global Public Relations
Agency
 Team of independent
contractors in the USA,
Mexico, Bolivia,
Argentina and Brazil
 Uses OANDA app
(Blackberry) to keep
track of foreign
exchange rates without
having to log on to the
web

Source: Aphra Communications 24

DoD, UCF and Allogy spinoff
Partnership

Mobile Augmented Reality is:
 One’s perception of reality enhanced
through the technology of a
handheld device.

http://www.engadget.com
/2009/12/03/layar-3-0-
reunites-the-beatles-in-
3d-augmented-reality/


Sample Uses of AR
 Layar Office
(Onboarding)
 walk into and
access
information about
the company,
layer content, job
openings
 enabling a 360
degree view of
the space, look up
at the multilevel
ceiling, down at
the tile and
wooden floors,

Contingency Contracting Simulation

 Training simulation for DAU
 Uses elements of role
playing and pervasive or
Alternate Reality Gaming
 Uses common technologies:
email, phone calls, SMS
 Students interact with in-simulation characters
 To accommodate small, asynchronous groups
most elements are pre-produced and
delivered through automated system
28


 Gamification
 Defined as the use of gameplay mechanics for
non-game applications.
 Analysts predict that by 2015, more than 50%
of organizations will gamify their innovation
processes. (Gartner)
 By 2014..more than 70% of Global 2000
organizations will have at least one gamified
application… (Gartner)

Gamification in the Enterprise
Case Study: Next Jump
 Next Jump, the rewards
company created an
internal platform that was
designed to increase the
staff's use of the
company’s gym.
 Employees were split into
five teams and the team
that recorded the greatest
amount of exercise time
received a cash based
reward.
http://skedx.com/uncategorized/how-gamification-is-being-used-successfully-to-increase-employee-
engagement/

Gamification in the Enterprise
Case Study: Next Jump
 The gamification of going
to the company gym
increased the amount of
staff who exercised from
20% to 70%.
 Behavior modification
resulting in about half of
those employed by Next
Jump beginning to exercise
regularly.
http://skedx.com/uncategorized/how-gamification-is-being-used-successfully-to-increase-employee-
engagement/

Best Practices

 Keep it Simple, Clear and Easy to Understand,
Yet Dynamic
 Key Characteristics:
 A Goal
 Obstacles
 Competition/Collaboration
 Tangible/Intangible Incentives
 No Enter/Exit Restrictions
 Increases Cohesion, Engagement, Ancillary

Sample Uses of AR
 Snowboard
Hero
(Gaming/
Gamification)
 Plug-in to
Traditional
Gaming

http://www.youtube.com/watch?v=jKr0w8z34vo


 Snowboard Hero Sample Uses of AR
(Gaming/
Gamification)
 Plug-in to
Traditional
Gaming
 Transforms
gaming to
interactive
experience
 Supports
Gamification
Strategy http://www.youtube.com/watch?v=jKr0w8z34vo



 Social Gaming
 Social games are web-based games that can
be played with other people and include
interactive elements or content that can be
shared online.
 The competitive element associated with
sharing achievements publicly has also been a
key driver: the fact that everyone in your social
network can see your score is powerful, as it
has a real-life impact.

MyMarriottHotel

 Facebook Social Media game
(Multiplayer)
 Showcase’s hospitality career
opportunities by running
hotel kitchen (50,000 jobs to
fill worldwide by the end of
the year)
 Players create restaurant,
hire staff, buy supplies, direct
incoming orders.

MyMarriottHotel

 Players earn points for happy
customers…and lose points for
poor service.
 Ultimately, players are
rewarded when their operation
turns a profit.
 More than 12,000 active users
and more than 270,000 page
views. So far, most active
users are from the United
States, Egypt and India. .

SuperNutritionGame.com
 Facebook-style mobile social game
 Multiplayer, Multiplatform
 Teaches the new FDA food pyramid through eating
for energy to perform missions that can get you
enrolled in Superhero school
 Proprietary-leading Game Code
 Rapid Authoring, Low Cost

The Great Debate:
Mobile Apps vs Mobile Web
 Mobile web can be platform agnostic
 GPS/Location Tracking no longer exclusive to apps
 Other Smartphone features being linked to Mobile
Web, like Camera, SMS
 Pre-Caching enabling pre-loaded data to device

Confidential. © 2009 University of Central Florida Institute for Simulation and Training. © 2009 Moving Knowledge. All rights reserved. 39

Tips for Designing mLearning
Content
 Capitalize on Learner Behavior Being
Implemented Outside the Office
 Start with a focus in the proven methods of
Mobile Computing: E-mail, SMS, Photo, Apps,
Camera, Video
 Consider how Mobile can augment or support
existing Training Programs
 Studies indicate that user attention span on
Mobile Devices starts to taper off after about 90
Seconds—consider interactors every 2 min.

Confidential. © 2008 University of Central Florida Institute for Simulation and Training. © 2008 Moving
Knowledge. All rights reserved.

Tips for Designing mLearning
Content
 Leverage existing Social Media Applications to
reach more modalities with no additional or low
cost
 Consider how highly regarded people view their
mobile devices
 Focus on skill gaps—be highly targeted.
 Evaluate how to leverage user generated content
 Minimize keypad entry
 Focus on unique attributes of the mobile or tablet
devices
 Point to existing content (try not to re-create)

Building Mobile Content

 Mobile Web Wizard (Shoot Out)
 Duration up to 90 Min; Individual/Group
 10 Minutes, Web Site Orientation
 20 Minutes Content Discussion, Storyboard
 30 Minutes Building
 30 Minutes Review and Debrief

 Facilitator will assign one of the following
mobile web wizards:
 www.wapple.net
 www.mobisitegalore.com
 www.Wirenode.com
 www.winksite.com


Thank you!

Follow us on TWITTER — @MobileLearning
@MetalLab
@Learning3Point0
@TowerChallenge

Ping us on SKYPE — mobilelearning
A.J. Ripin
Strategist, Future and Emerging Technologies
MovingKnowledge
ajripin@movingknowledge.com


#learning3 #mobilelearning

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