18. ACCESS
Self
PC
m
Mobile
Tablet
Console
TV
Car
Refrigerator
Glasses
‘80 ‘90 ‘00 ‘10 ‘20 ‘30
Tuesday, 22 May 12
19. More Mobile Internet Users by 2015
PC & other wired
Mobile devices
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2012
* Source IDC: http://www.idc.com/getdoc.jsp?containerId=prUS23028711 (in US)
Tuesday, 22 May 12
21. People using their
1,000,000,000 mobile device for
primary internet access
Mobile search
representing trending
search keywords
50%+
Globally business
1,000,000 going mobile
with a mobile site
Paid search ad clicks
generated by
smartphones
25%+
Predictions for 2012
Tuesday, 22 May 12
22. FAME
Better
MOBILITY = Easier ACCESS = More MONEY
Faster
COMMON
GOOD
Tuesday, 22 May 12
39. NONE As is
ADJUSTMENT Responsive
HYBRID
TAILORED
RESS
m
App / Server Side
Tuesday, 22 May 12
40. ADJUSTMENT TAILORED
Responsive RE Server Side Programming
Adjustment to device viewport Design per device
SS
Single implementation Implementation per device
Common UX, features, content, data Tailored UX, features, content, data
Average optimisation, performance Max optimisation, performance
Limitation of CSS media queries More design work
Image resizing (battery) More development work
m
Speed (all code) More cost
UX (different use cases) More time
Tuesday, 22 May 12
41. Tailored
Less effort
Responsive
mRESS
Tuesday, 22 May 12
42. How does it compare?
Business
Date Skiing Swimming Sleeping
meeting
None Suit Suit Suit Suit Suit
Good luck!
Suit Suit Jumper+Jeans Panties Naked
Responsive
m
Luggage Luggage Luggage Luggage Luggage
Possible, challenging, not optimal
Skiing
Tailored Suit
Smart
casual
jacket &
pants
Swimsuit Pijamas
Perfect fit. Needs separate investment
Tuesday, 22 May 12
45. Use cases Audience
Interface Functionality
Advanced setup
Look & Feel
Purpose
Interaction
Performance Customization
Tuesday, 22 May 12
46. Market - UX relationship
Market Tailored
Maturity
RESS
UX matters
Responsive
None
time
Tuesday, 22 May 12
47. ADD VALUE
Web des/dev Template designer
Serve needs Save time & effort
Support Improve performance
Evolve Cooperate
Content Owner Joomla! Developer
Keep it simple Create business model
Make it better Cooperate
Improve business
Support
Tuesday, 22 May 12
